Rugs

Jubi rugs are designed in Brooklyn and handmade using time-honored techniques by skilled artisans. We work with premium New Zealand wool, dyed to order in over 1,200 custom colors. Every rug is made just for you — no deadstock, no shortcuts. From graphic tufted shapes to oversized knotted heirlooms, our designs reflect modern living with warmth, depth, and personality. Learn more about our process on our Handmade Rugs page.

Each technique has a distinct texture, feel, and construction. Here's a quick overview:

Tufted Rugs: Plush and sculptural, ideal for bold shapes and everyday comfort

Knotted Rugs: Time-intensive, ultra-durable, and great for intricate patterns

Shag Rugs: Deep, soft pile — cozy and statement-making

Loomed Rugs: Flatwoven and versatile, ideal for layering or low-profile spaces

Oushak Rugs: Hand-knotted with soft, antique-inspired patterns

If you’re unsure which one fits your space, explore our Types of Rugs page — or get in touch and we’ll help you decide.

Yes — we exclusively use wool for all of our rugs, primarily New Zealand wool for its exceptional softness, strength, and rich color depth. It's a renewable, biodegradable material that holds up beautifully over time. Learn more about why we use it here.

Yes. Our rugs are made from high-quality wool and constructed by expert artisans. For high-traffic areas, we often recommend low-pile tufted or knotted styles for maximum longevity. Not sure what’s best for your space? We’re happy to advise — start by exploring rug types.

The right size depends on your room, furniture layout, and how much floor you want to cover. We make all sizes — including oversized and custom shapes. For tips, check out our Rug Size Guide or reach out for help.

Color can shift the entire feel of a space. If you're unsure where to begin, browse our Rugs by Color guide — or try the Online Rug Customizer to test out palettes. You can also send photos of your space, and we’ll help you choose or match colors.

Absolutely. You can customize the size, shape, color palette, and technique — or even create something completely original with us. Start with our Custom Rugs page or try the Online Rug Customizer to see designs in your own colors instantly.

We photograph all rugs in natural light and from multiple angles to show true color and texture. While color can appear slightly different depending on your screen or the lighting in your space, we do our best to capture those variations.

Because each rug is handmade, subtle differences in pattern, texture, or size (up to 0.5") are normal — and part of what makes yours truly one of a kind. The design will also be proportionally scaled to your selected size to ensure it looks balanced and beautiful in any dimension.

All rugs are made to order and shipped directly to your door. Expected timelines are included on every product page. Tufted rugs typically ship in 2–3 weeks. Knotted, loomed, shag, and Oushak rugs take 4–6 weeks. Delivery takes an additional 5 to 7 business days. You'll receive updates throughout the process.

If you need something urgently, check our collection of Ready to Ship Rugs that are available to dispatch immediately.

Rugs can be returned within 15 days of delivery with a 15% restocking fee. Custom rugs are not eligible for return. To cancel an order, please email hello@shop-jubi.com. Orders may only be canceled before production begins. For full details, see our Return Policy.

Most rugs will relax on their own within a few days. To help, roll the rug in the opposite direction, place heavy books or furniture on the corners, or flip the rug upside down to let the fibers settle naturally. We don’t recommend using steam. For more tips, visit our Rug Care Guide.

All wool rugs shed slightly at first, especially tufted and shag styles. Shedding will decrease with regular vacuuming and use. This is normal and doesn’t affect the quality or lifespan of the rug.

Vacuum regularly using low suction to protect the fibers. Blot spills immediately with a clean, damp cloth and avoid rubbing. For deep cleaning or tough stains, we recommend professional care. You can find more tips in our Rug Care Guide.