Rugs
Our modern wool rugs are handmade to order in custom sizes and colors—designed to transform your space with softness and style.
Styled in Real Life
See how our custom rugs bring life, style, and comfort to various spaces.
Let customers speak for us
This rug is such an eye-catching piece to add interest to any space.
Great quality, well made and it looks great.its a great addition to our bed.
Our new favorite blanket! It is beautiful and well made.
My rug cost me a pretty penny but I would say it’s worth it. Lovely colors and feel to the rug but it does shed a bit. Overall I am very pleased with this piece
Excellent quality. Shipping took longer than promised by a few weeks though.
I love stepping into and out of bed onto this incredibly plush and beautiful rug. Its unique organic shape lends the perfect finishing touch to our bedroom. It feels so luxuriously soft, and the color blends perfectly with our white-stained oak floors. Worth the wait for a very special rug. Amazing quality. Next, we will purchase the matching runner. Thank you, also for the excellent personal customer service and helping us find the perfect rug for our space.
Beautiful! I love looking at it every day! Thank you to Cassie for going above and beyond to ensure my Orange Slice arrived safely. Highly recommend !
So chic and classic.. Feels so nice! Super happy with these new pieces in my home.
Our neutral sofa needed a pop of color, and our living room has a tropical + abstract theme going, so this blanket is a perfect fit for us. Husband and I are very pleased we ordered this. Colors and quality are as described in the ad. I haven't yet laundered the blanket, so no telling whether the tassles will bunch up after washing.
Colors were exactly as shown, love this purchase.
Cute rug! I ordered the 4 ft size. Order was placed on 10/3/24 and delivered on 10/28/24 (from India to GA, USA). It was wrapped really tightly while rolled up, but it’s flattening out pretty well. Note the picture is from right after opening the package, so there are a few pieces of lint here and there, but vacuum should clean it up easily. Very happy with it, thanks!
The Jubi Difference
Bold forms, custom colors, and expert craftsmanship—made just for your home.
Designed to Elevate the Everyday
Striking silhouettes and rich textures that bring modern spaces to life.
Handcrafted by Skilled Artisans
Every rug is made by hand using time-honored techniques and premium wool.
Custom Made for Your Space
Choose your shape, size, and color—or create something entirely your own.
Your Rug, Your Way
Design a rug that’s uniquely yours. Choose from 1,200 wool colors, custom sizes, and made-to-order shapes—all crafted to fit your space beautifully.
Frequently Asked Questions
Jubi rugs are designed in Brooklyn and handmade using time-honored techniques by skilled artisans. We work with premium New Zealand wool, dyed to order in over 1,200 custom colors. Every rug is made just for you — no deadstock, no shortcuts. From graphic tufted shapes to oversized knotted heirlooms, our designs reflect modern living with warmth, depth, and personality. Learn more about our process on our Handmade Rugs page.
Yes — we exclusively use wool for all of our rugs, primarily New Zealand wool for its exceptional softness, strength, and rich color depth. It's a renewable, biodegradable material that holds up beautifully over time. Learn more about why we use it here.
Each technique has a distinct texture, feel, and construction. Here's a quick overview:
Tufted Rugs: Plush and sculptural, ideal for bold shapes and everyday comfort
Knotted Rugs: Time-intensive, ultra-durable, and great for intricate patterns
Shag Rugs: Deep, soft pile — cozy and statement-making
Loomed Rugs: Flatwoven and versatile, ideal for layering or low-profile spaces
Oushak Rugs: Hand-knotted with soft, antique-inspired patterns
If you’re unsure which one fits your space, explore our Types of Rugs page — or get in touch and we’ll help you decide.
Yes. Our rugs are made from high-quality wool and constructed by expert artisans. For high-traffic areas, we often recommend low-pile tufted or knotted styles for maximum longevity. Not sure what’s best for your space? We’re happy to advise — start by exploring rug types.
Absolutely. You can customize the size, shape, color palette, and technique — or even create something completely original with us. Start with our Custom Rugs page or try the Online Rug Customizer to see designs in your own colors instantly.
The right size depends on your room, furniture layout, and how much floor you want to cover. We make all sizes — including oversized and custom shapes. For tips, check out our Rug Size Guide or reach out for help.
Color can shift the entire feel of a space. If you're unsure where to begin, browse our Rugs by Color guide — or try the Online Rug Customizer to test out palettes. You can also send photos of your space, and we’ll help you choose or match colors.
We photograph all rugs in natural light and from multiple angles to show true color and texture. Color may still appear slightly different depending on your screen or the lighting in your space, and we do our best to show those variations in our photos. Because each rug is handmade, subtle differences in pattern or texture are normal — and part of what makes yours one of a kind.
Tufted rugs typically ship in 2–3 weeks. Knotted, loomed, shag, and Oushak rugs take 4–6 weeks. All rugs are made to order and shipped directly to your door. For more details, visit our Handmade Rugs page.
We accept returns on non-custom rugs within 5 days of delivery, with a 15% restocking fee. Custom rugs are final sale. For full details, see our Return Policy.
You can cancel within 24 hours of purchase. Because we begin production shortly after you order, changes or cancellations after that window are not guaranteed. If you need to make an adjustment, reach out and we’ll do our best to help.
All wool rugs shed slightly at first, especially tufted and shag styles. Shedding will decrease with regular vacuuming and use. This is normal and doesn’t affect the quality or lifespan of the rug. For more on what to expect, visit our Rug Care Guide.
Most rugs will relax on their own within a few days. To help, roll the rug in the opposite direction, place heavy books or furniture on the corners, or flip the rug upside down to let the fibers settle naturally. We don’t recommend using steam. For more tips, visit our Rug Care Guide.
Vacuum regularly using suction only (no beater bar). Blot spills with a clean cloth — avoid rubbing or soaking. For deeper cleaning or stubborn stains, we recommend a professional rug cleaner. For care details by technique, head to our Rug Care Guide.
Sustainable by Nature, Designed for Life
We use premium, natural New Zealand wool and a zero-waste approach to ensure lasting quality—while supporting skilled artisans. Every rug is crafted with care, for your home and the world.
