Our Story
Jubi is a woman-owned family-run company based in Brooklyn, NY. Founded in 2020 by textile artist Cassie Dagostino, we design and create handmade rugs and decor.
About Jubi
Jubi is a Brooklyn-based design brand specializing in unique, hand-crafted rugs. Our collection challenges the mundane with bold designs that encourage conversation, connection, and personal expression.
Founded in 2020 by textile artist Cassie Dagostino.
Me, Grandma Lina in New York's Garment District, and my dad's friend Cesare posed with the tufting frame they made for me.
From My Family to Yours
Meet Our Founder
Crafting has always been a part of my life, thanks to my grandma, a talented seamstress from Italy. She handmade my clothes and home decor, and as I grew up, we turned my sketches into reality.
In 2019, I moved in with her, and the COVID lockdown gave us the chance to craft together again. We started with embroidery kits and soon moved on to punch needle, weaving, and making rugs. Frustrated with the bland, mass-produced rugs available, I decided to create my own colorful designs that better suited our home's quirks. I loved the process so much that I kept creating, eventually making so many rugs that I opened an Etsy shop called Jubi.
With a tufting frame built by my dad and countless hours of experimentation, I began making custom designs for clients worldwide. By 2023, I partnered with independent artisans in India, Mexico, and Los Angeles to expand our collection. Each rug is crafted by hand, just for you, with a focus on sustainability and ethical practices.
Jubi is now a global community celebrating unique, handcrafted decor that beautifies spaces and supports artisans worldwide.
Interested in a chat? I'm always here to support young artists, entrepreneurs, and small businesses!
--Cassie
Craftsmanship
Each of our designs starts as a doodle, sketch, or painting by Cassie, and is then brought to life by our skilled artisan partners.
Custom Rugs for Modern Homes
Unique, Original Rug Designs
We believe your floors should reflect your unique style and bring joy to your home. Our original rug designs harness the power of texture and color to transform spaces and elevate your well-being. Each piece is crafted with unique shapes and customizable color combinations to enhance the flow and harmony of your home, setting us apart from mass-produced designs. Designed in-house at our Brooklyn, NY studio, our contemporary rugs bring luxury and personalization to any room.
Crafted with Love
Handmade Just For You
At Jubi, every rug is a bespoke creation. Once you select your colors and place an order, your rug is assigned to one of our skilled artisans who crafts it from start to finish. The process begins with cleansing and dyeing the wool, followed by weaving, finishing, and finally shipping. Each rug is made with love, ensuring no waste or deadstock. Our global team of artisans brings these designs to life using time-honored rug-making techniques, infusing each piece with distinct character and a unique story.
Mix it up.
Custom Colors
Choose from hundreds of colors to create a rug that matches your aesthetic. We source and dye our wool based on your choices, ensuring a bespoke rug with minimal waste. Our original designs and custom color options let you personalize your rug to harmonize with your style, creating a unique piece that enhances any space.
Sustainability
Our made-to-order model reduces our environmental footprint, ensuring each piece is as unique as the home it adorns. With new designs introduced monthly, we handcraft each piece to order, allowing you to choose your preferred colors and sizes.
Prioritizing the planet.
Why made-to-order?
Every year, the world generates millions of tons of textile waste, with carpets and rugs alone contributing 3.4 million tons to the pile. At Jubi, we recognize the critical need for sustainable practices in the home decor industry. Unlike traditional models that produce excess inventory contributing to landfill waste, Jubi adopts an on-demand production model. We create unique, made-to-order rugs, ensuring that we only produce what our customers need.
*source: EPA
Sustainably Farmed and Naturally Durable.
Why New Zealand Wool?
New Zealand wool is renowned worldwide for its superior quality, strength, and luxurious feel. Harvested from sheep that graze on lush, green pastures, this wool is prized for its exceptional softness and durability. At Jubi, we are dedicated to bringing you the best in craftsmanship and materials. Our commitment to using New Zealand wool ensures that each rug we create is not only beautiful but also built to last. By choosing our New Zealand wool rugs, you are investing in a piece that combines traditional artistry with modern design, offering unparalleled comfort and style for your home.
Unique Custom Wool Rugs
Explore the Collection
Work With Us
At Jubi, we love collaborating with people and businesses who share our passion for unique, handcrafted decor. Whether you're interested in bespoke projects, our trade program, or simply want to get in touch, we're excited to hear from you!
Let's make something beautiful.
Bespoke Projects
At Jubi, we specialize in creating bespoke rugs tailored to your unique vision. Collaborate with our skilled artisans to design a rug that perfectly complements your home or elevates your business environment with our custom-designed luxury rugs, perfect for offices, hotels, and commercial spaces.
Let's collaborate.
Trade Program
Join our exclusive Trade Program and enjoy special benefits tailored for interior designers, architects, and industry professionals. Gain access to unique designs, custom options, and competitive pricing.
Let's talk rugs.
Contact Us
We want to help you create the rug of your dreams. Our team is here to assist you with any questions or custom requests, ensuring that you are completely satisfied with your rug.