Hand-Tufted Rugs

Each rug in this collection is hand-tufted by master artisans in Bhadohi, India — a construction that delivers rich pile depth and precise pattern definition in premium New Zealand wool. Available across geometriccontemporary, and sculptural designs in every size and format. Each design is available as shown or customized to your exact specifications.

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Styled Spaces

Beige textured rug on a light wooden floor with a dark wooden chair leg visible.100vw, 50vw

Rolling Tides Hand-Tufted Rug in Tan

Patterned rug with geometric design on a neutral background100vw, 50vw

Kinetics Hand-Tufted Rug

Modern living room with abstract rugs, black marble coffee table, chairs, and a large window.100vw, 50vw

Zig Zag Rug

Frequently Asked Questions

What is a hand-tufted rug?

A hand-tufted rug is made by punching yarn through a canvas backing with a tufting gun, then sculpting each tuft by hand. This technique allows for intricate patterns, carved details, and dimensional texture.

How long do hand-tufted rugs last?

With proper care, decades. Wool fibers are naturally resilient and the tufted construction creates a dense, durable pile that recovers from daily wear.

Can I customize the size or colors?

Yes. Every design can be made in any dimension and colorway. Standard options are available through the customizer. For exact measurements, contact our studio.

How long does shipping take?

Tufted rugs ship in 2 to 3 weeks. Knotted and woven rugs in 5 to 6 weeks. Every rug is handmade to order.

What is the return policy?

Rugs ordered in standard sizes and colorways as shown on our product pages are eligible for return within 15 days of delivery in original condition. Rugs ordered with any customization are final sale.

Do you offer free shipping?

Yes. All rugs ship free worldwide with duties and tariffs included.

Explore More

Each rug in this collection is hand-tufted by master artisans in Bhadohi, India — a construction that delivers rich pile depth and precise pattern definition in premium New Zealand wool. Available across geometric, contemporary, and sculptural designs in every size and format. Each design is available as shown or customized to your exact specifications.

Hand Tufted Rugs Built for Rooms That Get Used

Hand tufting is a precision craft. A skilled artisan pushes individual tufts of wool yarn through a backing material using a handheld tool, building up the pile row by row. The result is a rug with exceptional pattern fidelity — bold shapes, clean edges, and a surface depth that rewards closer inspection — achieved in a fraction of the time required for hand knotting. That efficiency means hand tufted rugs can go further in terms of scale, color complexity, and design ambition without a corresponding increase in cost.

At Jubi, hand tufted rugs account for some of our most-loved designs. The Rolling Tides Hand-Tufted Wool Rug — our best-selling design — demonstrates what the technique makes possible: a fluid, wave-formed pattern with rich texture that would be extraordinarily time-intensive in a knotted construction. The Fronda Hand-Tufted Wool Rug and Sculpted Edge Hand-Tufted Wool Rug push further into organic form, using the pile itself as a sculptural element. Every Jubi hand tufted rug is made by master artisans in Bhadohi, India, using premium New Zealand wool.

What Makes Hand Tufted Wool Rugs Different

The pile in a hand tufted rug is cut — either uniformly across the surface for a plush, even feel, or at varying heights to create relief and texture. This cut-pile construction gives hand tufted rugs their characteristic softness underfoot and their ability to hold bold, saturated color in the wool. Premium New Zealand wool takes dye in a way synthetic fibers cannot replicate: the color has depth and variation that catches light differently depending on the angle, making even a solid-colored hand tufted rug feel dimensional.

Hand tufted area rugs are well suited for living rooms, bedrooms, and dining rooms — anywhere you want rich texture and strong visual presence. They're not as well suited to very high-traffic areas like entryways or stairs, where a flat weave rug or hand knotted rug will hold up better over years of heavy use.

Hand Tufted Rugs Across the Jubi Collection

The tufted collection spans Jubi's full design range. For living rooms at 8x10 or 9x12, designs like the Orchard Hand-Tufted Wool Rug and Clay Tile Hand-Tufted Wool Rug offer strong pattern in warm, grounded palettes. For bolder interiors, the Puddle Hand-Tufted Wool Rug and Masonry Hand-Tufted Wool Rug push the tufted construction into more distinctive design territory. For bedrooms, a tufted rug in a quieter, tonal palette creates the softness underfoot that makes a room feel finished rather than furnished — the Burnt Orange Round Hand-Tufted Wool Rug works especially well anchored under a seating group or at the foot of a bed.

Explore earth tone rugs for hand tufted designs in terracotta, walnut, and olive, or contemporary rugs for the full range of tufted and knotted options side by side. Every Jubi hand tufted rug is available in custom sizes, shapes, and colorways — through the online customizer or directly with our studio.