Southwestern Rugs

Southwestern rugs bring warmth and bold character to any space, with earthy tones and intricate geometric patterns inspired by the Southwest. Whether you love the striking details of modern Southwestern rugs, the rich textures of handwoven wool designs, or a rug with a rustic, Western feel, our collection offers a range of styles in custom colors and sizes.

What Sets Our Rugs Apart

Plush textures and sculptural forms designed to soften spaces and energize modern interiors.

  • 100% premium New Zealand wool
  • Handcrafted by skilled artisans
  • Customizable in size, shape, and color
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Handmade by Skilled Artisans

Every rug is brought to life by hand, using traditional techniques passed down through generations.

See the Process →
Artisan handcrafing a wool rug using traditional tools in a studio

The World's Most Luxurious Wool

We use 100% New Zealand wool, known for its natural softness, resilience, and rich color. It’s the foundation of every rug we make.

Why NZ Wool? →
close-up texture of a unique sculpted wool rug with brown and cream carved stripes and scalloped edges, leaf shape rug
Rows of pastel-dyed New Zealand wool yarn hanging to dry

Your Rug, Your Way

Design a rug that’s uniquely yours. Choose from over 1,200 wool colors, custom sizes, and bespoke shapes to create the perfect fit for your home.

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Frequently Asked Questions

Sustainable wool sourcing—sheep grazing in open pastures, reflecting Jubi Rugs’ commitment to natural materials and ethical craftsmanship.

Crafted Sustainably, Made to Last

Sustainability is woven into every Jubi rug. We use premium, natural New Zealand wool and a zero-waste approach, ensuring lasting quality while supporting skilled artisans. Every rug is made with care—for your home and the world.

Our Commitment  →

Keep Exploring

A collection of digital rug design concepts showcasing different patterns and colors for modern interiors

Rug Size Guide

Use our guide to help you choose the perfect fit for any room

A mix of modern checkered and abstract rugs in warm and cool tones layered on an outdoor patio space.

Rug Types & Techniques

Learn about the techniques behind our handcrafted rugs

A living room with a light-colored sofa, a muted area rug, and a potted plant by the window, creating a warm and inviting space

Shop by Interior Style

Explore our original rug designs, curated by interior design styles

An interior designer working on a floor plan sketch with a set of color swatches, a laptop, and a phone on a bright workspace.

Bespoke Rug Services

Turn your vision into a one-of-a-kind rug

vibrant pink ombre wool area rug in a contemporary bedroom

Shop by Color

Explore our collection of original rugs organized by color

Handcrafted Southwestern Rugs for Every Space
Transform your home with the timeless beauty of Southwestern area rugs, inspired by the rugged landscapes and artistic heritage of the Southwest. Featuring bold geometric designs, Aztec-inspired patterns, and rich, earthy tones, these rugs bring warmth and depth to any interior.

Whether you’re searching for a rustic Southwest living room rug, a Western runner rug, or a Southwestern wool rug with intricate detailing, Jubi offers handmade, high-quality designs tailored to your space.

The Timeless Appeal of Southwestern Style Rugs
Rooted in Native American and Western influences, Southwestern-style rugs blend tradition with modern aesthetics. Many feature handwoven textures, distinctive tribal patterns, and a palette of rust, sand, deep blue, and terracotta. This versatile style pairs beautifully with rustic farmhouse decor, cabin interiors, or contemporary Western designs.

For those looking to create a cozy, inviting atmosphere, our wool Southwestern rugs offer a plush texture and natural warmth, making them ideal for bedrooms, living rooms, and dining areas.

Choosing the Right Southwestern Rug for Your Home
From Southwestern runner rugs for hallways to large Southwestern area rugs for open spaces, selecting the perfect size and shape ensures balance in your decor. Here are some top recommendations:

Southwestern area rugs 8x10 – A popular choice for medium-sized rooms.
Southwestern rugs 9x12 – Ideal for dining areas or beneath a king-size bed.
Round Southwestern rugs – A great way to soften a space while adding visual interest.
Western-style rugs for the living room – Perfect for anchoring rustic or Western-inspired interiors.
For those who prefer unique shapes, we also offer custom Southwestern rugs, allowing you to select the ideal dimensions and colors for your space.

Why Choose a Jubi Southwestern Rug?
At Jubi, we specialize in handmade wool rugs, crafted with premium New Zealand wool for lasting durability and softness. Unlike mass-produced alternatives, our rugs are made-to-order, ensuring quality and customization for every customer. Whether you're looking for a rustic area rug for your cabin or a modern Southwest rug with a contemporary twist, our collection offers timeless designs with a handcrafted touch.