The World's Most Luxurious Wool
We use 100% New Zealand wool, known for its natural softness, resilience, and rich color. It’s the foundation of every rug we make.
Styled Spaces
From designer installs to everyday homes, see how our rugs come to life.
Create Your Perfect Rug
Use our online customizer to tailor the Rolling Tides Shag Rug to perfectly suit your space and style.
Frequently Asked Questions
The Rolling Tides Shag Rug is a sculptural design inspired by natural movement. Each contour is hand-carved into plush, hand-knotted wool, creating organic ridges that shift beautifully with light and shadow. Its irregular shape makes it feel more like an art piece than a traditional rug, perfect for grounding a room with texture and softness.
Yes! The Rolling Tides Shag Rug is fully customizable in both size and color. You can preview a curated palette of our most popular tones using our online customizer.
We also offer over 1,200 wool colors and can adjust the shape or scale of the design to suit your space. If you don’t see what you're looking for, contact us–we’re happy to help.
We photograph all rugs in natural light to show the most accurate color and texture possible. That said, color is always influenced by its surroundings—lighting type, time of day, direction of your windows, even nearby colors can all subtly shift how a rug appears in your space. This is true of all textiles and materials.
Each rug is made by hand, so slight variations in color and detailing are natural and part of what makes your piece uniquely yours.
Yes. We use premium New Zealand wool, a renewable fiber known for its softness, resilience, and longevity. The Rolling Tides Rug holds up well in high-traffic areas like living rooms or entryways, but its plush feel also makes it a favorite for bedrooms, nurseries, or any space where comfort is key.
We offer a size guide specifically for the Rolling Tides Shag Rug here, with detailed dimensions and coverage area for each option.
For more general tips on sizing by room, see our full Rug Size Guide.
Vacuum regularly using low suction to protect the fibers. Blot spills immediately with a clean, damp cloth–avoid rubbing. For deep cleaning or tough stains, we recommend professional rug care.
Rugs ship rolled, so slight creasing is normal. The fibers will naturally relax over time. To speed up the process, you can gently lay the rug upside down for a day or place books on any raised edges.
You can find more tips in our Rug Care Guide.
This hand-knotted shag rug is made to order. The knotting process is labor-intensive, and most rugs ship within 5 to 6 weeks of your order date. Delivery takes an additional 5 to 7 business days. We offer complimentary worldwide shipping and will keep you updated throughout the process.
Rugs can be returned within 15 days of delivery with a 15% restocking fee.
Custom rugs are not eligible for return.
Orders can be canceled within 24 hours of purchase. After that, a cancellation fee may apply.
To start a return or request a cancellation, please email hello@shop-jubi.com. For full details, see our Return Policy
The Craft Behind Every Rug
Each Jubi rug is handmade by skilled artisans using traditional techniques passed down through generations. From first knot to final trim, every step is rooted in care and intention.
Customer Reviews
I love stepping into and out of bed onto this incredibly plush and beautiful rug. Its unique organic shape lends the perfect finishing touch to our bedroom. It feels so luxuriously soft, and the color blends perfectly with our white-stained oak floors. Worth the wait for a very special rug. Amazing quality. Next, we will purchase the matching runner. Thank you, also for the excellent personal customer service and helping us find the perfect rug for our space.
Keep Exploring
Why You'll Love the Rolling Tides Shag Wool Rug
The Rolling Tides Organic Shaped Shag Wool Rug is a sculptural statement piece, blending soft curves with plush hand-knotted wool. Inspired by the natural movement of waves, this organic-shaped rug adds depth and dimension to any space. Available in warm brown, cream, and fully customizable colors, it seamlessly fits into modern, boho, and contemporary interiors.
Crafted from high-quality wool, this shag rug offers a deep, luxurious pile that enhances comfort while maintaining durability. Whether you're searching for a wavy shag rug for the living room, a boho organic rug for the bedroom, or a soft sculptural rug for a cozy retreat, this piece is designed to make an impact.
Available in multiple sizes, including 4 ft, 5 ft, 6 ft, 8 ft, 10 ft, and 12 ft, as well as custom dimensions, this organic modern rug adapts to your space. Pair it with neutral decor for a subtle, calming look or with bold accents for a striking visual contrast.
Ideal for those seeking a plush wool shag rug, a sculptural wavy area rug, or a modern boho statement rug, the Rolling Tides Rug delivers timeless style with a contemporary edge.