White Rugs

A white rug creates a clean, modern foundation for any space, adding brightness and texture while complementing a variety of styles. Whether you prefer the soft warmth of a white wool rug, the cozy feel of a white shag rug, or the sculptural details of a textured design, our collection offers custom sizes and colors to fit your home.

What Sets Our Rugs Apart

Plush textures and sculptural forms designed to soften spaces and energize modern interiors.

  • 100% premium New Zealand wool
  • Handcrafted by skilled artisans
  • Customizable in size, shape, and color
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Handmade by Skilled Artisans

Every rug is brought to life by hand, using traditional techniques passed down through generations.

See the Process →
Artisan handcrafing a wool rug using traditional tools in a studio

The World's Most Luxurious Wool

We use 100% New Zealand wool, known for its natural softness, resilience, and rich color. It’s the foundation of every rug we make.

Why NZ Wool? →
close-up texture of a unique sculpted wool rug with brown and cream carved stripes and scalloped edges, leaf shape rug
Rows of pastel-dyed New Zealand wool yarn hanging to dry

Your Rug, Your Way

Design a rug that’s uniquely yours. Choose from over 1,200 wool colors, custom sizes, and bespoke shapes to create the perfect fit for your home.

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Frequently Asked Questions

The best rug color depends on your existing decor, lighting, and the mood you want to create. Lighter tones make a space feel open and airy, while darker hues add warmth and depth. If you’re unsure, consider a neutral base for versatility or a bold statement piece to add personality.

We strive for accurate color representation, but variations can occur due to screen settings, lighting, and surrounding decor. Natural and artificial light can affect how colors appear in your space. If you're unsure about a shade, feel free to contact us for guidance on choosing the right color. We’re also working on expanding our sample options for even better color matching in the future.

Yes! We offer over 1,200 wool colors to create a rug that perfectly fits your vision. You can customize an existing design or work with us to create something unique. Start customizing now.

Darker tones, rich neutrals, and patterned rugs help conceal dirt and wear in high-traffic areas. Light colors can still work if you choose a rug with subtle variations or texture to minimize the appearance of stains.

Our rugs are made from premium, hand-dyed New Zealand wool, which resists fading and maintains vibrant color over time. To extend longevity, avoid direct sunlight for prolonged periods or use window treatments for UV protection.

Lighter colors like cream, beige, or soft pastels make a room feel more open, while a well-placed darker rug can create depth and definition. If you want contrast, try a bold rug against neutral walls to add visual interest.

We offer a limited selection of rug samples with a refundable deposit, allowing you to see the texture and quality before making a decision. If you need help selecting colors, contact us, and we’ll guide you in choosing the best option for your space. We’re also working on expanding our sample offerings soon.

Consider whether you want your rug to blend in or stand out. If your furniture and walls are neutral, a bold rug can be the focal point. If your decor is colorful, a neutral rug can balance the space. You can also pick up accent colors from existing decor for a cohesive look.

Yes! Neutral rugs act as a foundation that lets your furniture and accessories shine. A textured neutral rug can add depth to a space without overwhelming bold decor, while warm or cool neutrals can enhance your room’s color palette.

Vacuum regularly and spot-clean spills immediately with mild detergent and water. Avoid harsh chemicals, and for long-term care, consider professional cleaning to maintain color vibrancy. See our Care Guide for more details.

Sustainable wool sourcing—sheep grazing in open pastures, reflecting Jubi Rugs’ commitment to natural materials and ethical craftsmanship.

Crafted Sustainably, Made to Last

Sustainability is woven into every Jubi rug. We use premium, natural New Zealand wool and a zero-waste approach, ensuring lasting quality while supporting skilled artisans. Every rug is made with care—for your home and the world.

Our Commitment →

Keep Exploring

A living room with a light-colored sofa, a muted area rug, and a potted plant by the window, creating a warm and inviting space

Shop by Style

Explore our original rug designs, curated by interior design styles

Rug Customizer

Design your rug in real time with over 1,200 colors

An interior designer working on a floor plan sketch with a set of color swatches, a laptop, and a phone on a bright workspace.

Bespoke Rug Services

Turn your vision into a one-of-a-kind rug

A collection of overlapping abstract-shaped wool rugs in soft blue, green, pink, and beige tones with carved detailing.

Rug Types & Techniques

Learn about the techniques behind our handcrafted rugs

vibrant pink ombre wool area rug in a contemporary bedroom

Shop by Color

Explore our collection of original rugs organized by color

White Rugs: Timeless, Versatile & Modern
A white rug is a classic choice that works in any space, adding a bright, airy feel while offering texture and depth. Whether you're styling a minimalist living room, a cozy bedroom, or a modern dining space, white rugs create a refined foundation that blends effortlessly with various aesthetics.

Choosing the Right White Area Rug
Finding the perfect white area rug depends on the look and feel you want to achieve. Here are some of the most popular styles:

White shag rugs – A soft, luxurious option for warmth and comfort.
White textured rugs – Adds subtle dimension and depth.
White wool rugs – Naturally durable and handcrafted for long-lasting quality.
White geometric rugs – A modern take with subtle patterns and raised textures.
For those who love a bold contrast, a black and white abstract rug or a white checkered rug offers a striking, high-design look.

White Rugs for Every Room
White rugs for living rooms – Large statement pieces that brighten up any space.
White rugs for bedrooms – Soft, plush textures create a calming atmosphere.
White kitchen rugs – Textured designs that add warmth to modern kitchens.
White runner rugs – Ideal for hallways, entryways, or kitchen spaces.
If you prefer a warmer neutral, a cream area rug or an ivory wool rug can offer a similar aesthetic with a softer tone.

Why Choose a Jubi White Rug?
At Jubi, we specialize in handmade wool rugs, offering custom sizes, modern designs, and timeless textures. Whether you’re looking for a large white rug, a white gold rug, or a white boho rug, our collection is designed to bring luxury and warmth into your home.