Oval leaf-shaped rug in terracotta and cream – handmade abstract wool rug with organic scalloped edges for modern coastal interiors
Rust and cream scalloped rug with wavy edge – unique organic shaped rug for boho or southwestern living rooms
Modern botanical rug in burnt orange tones – abstract floral rug with geometric vein pattern and soft wool texture
Contemporary organic modern rug in rust and ivory – graphic patterned wool rug for coastal or rustic decor
Tropical leaf-inspired rug in rich terracotta – scalloped oval area rug for beach homes or modern interiors
Scalloped edge of brown and cream wool rug – funky coastal-inspired rug with soft curved lines and botanical shape
Tufted wool rug with natural backing – organic modern rug in burnt orange with scalloped leaf outline
Handmade abstract shape rug in rust and ivory – modern leaf rug for tropical, beachy, or southwestern spaces
Soft scalloped rug in terracotta and cream – fun shaped wool rug for unique living rooms or nautical nurseries
Thick curved edge of rust colored leaf rug – luxury coastal area rug with botanical silhouette

Fronda Hand Tufted Wool Rug

$568

Signature Qualities

  • Handcrafted from premium New Zealand wool
  • Unique, modern design
  • Fully customizable in size and color

Free Worldwide Shipping

Our rugs are made-to-order.

Estimated delivery between Monday May 26th and Monday June 2nd Why?

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Inspired by nature, designed for modern life—Fronda is a sculptural, organic area rug that brings warmth, movement, and form to any space. The abstract botanical silhouette and textural carving echo the shape of a leaf or shell, striking a balance between softness and structure. With its curving scalloped edge and layered tones of rich terracotta and brown, Fronda adds a grounded, moody presence that still feels breezy and fresh—perfect for a coastal home, desert cabin, or modern city apartment.

Each rug is handmade from premium wool, with subtle carved details that enhance its dimensional effect. Use it to anchor your living room, soften a bedroom, or add an artful accent underfoot anywhere you want a bold yet harmonious statement.

  • Hand-tufted and carved for a sculptural, dimensional surface
  • Organic shape inspired by botanical forms and coastal textures
  • Designed in-house and made to order
  • Custom colors and sizes available
  • Made from soft, durable New Zealand wool
  • Pile Height: 0.75"

SIZE GUIDE (inches)

  • 3′ – 36″ x 28″
  • 4′ – 48″ x 37″
  • 5′ – 60″ x 46″
  • 6′ – 72″ x 55″
  • 7′ – 84″ x 64″
  • 8′ – 96″ x 73″
  • 9′ – 108″ x 82″
  • 10′ – 120″ x 91″
  • 11′ – 132″ x 100″
  • 12′ – 144″ x 109″
  • 13′ – 156″ x 118″
  • 14′ – 168″ x 127″
  • 15′ – 180″ x 136″

SIZE GUIDE (CM)

  • 3′ – 91 cm x 71 cm
  • 4′ – 122 cm x 94 cm
  • 5′ – 152 cm x 117 cm
  • 6′ – 183 cm x 140 cm
  • 7′ – 213 cm x 163 cm
  • 8′ – 244 cm x 185 cm
  • 9′ – 274 cm x 208 cm
  • 10′ – 305 cm x 231 cm
  • 11′ – 335 cm x 254 cm
  • 12′ – 366 cm x 277 cm
  • 13′ – 396 cm x 300 cm
  • 14′ – 427 cm x 323 cm
  • 15′ – 457 cm x 345 cm

Why You'll Love Our Tufted Rugs

Our tufted rugs combine rich textures, premium materials, and expert craftsmanship to offer a versatile, luxurious foundation for any room.

Soft and Textured Design

Plush textures and clean finishes create a perfect balance of comfort and style.

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Bundles of sustainably sourced New Zealand wool in natural tones.

Luxurious New Zealand Wool

Crafted from sustainably sourced wool, renowned for its softness and durability.

Why NZ Wool →

Artisan hand-weaving a custom rug on a traditional loom, showcasing expert craftsmanship

Handcrafted Just for You

Carefully crafted by skilled artisans using time-honored techniques for lasting quality.

Our Process →

Customizable orange floral rug in cream and tan, adding vibrancy to a mid-century living room.

Tailored to Your Vision

Customizable in any size, shape, and color to perfectly match your space and style.

Custom Rugs →

Create Your Perfect Rug

With our online customizer, you can adjust the colors of your rug to perfectly suit your space and style.

Custom Rugs →

Styled in Real Life

See how our custom rugs bring life, style, and comfort to various spaces.

Stylish interior showcasing a green velvet sofa, playful gallery wall, and a pastel pink Jubi rug, blending vintage charm with contemporary design.

Rolling Tides Rug in rose at A'List Fine Jewelry in Palm Beach, FL. Styled by Euphoria Collective & Studio de Milo

Sculpted Edge Rug in sage green styled in a workspace, positioned beneath a coral office chair, highlighting its bold yet functional design.

A cozy workspace elevated by the Sculpted Edge Rug's unique curves and soft texture

Modern living room featuring a burgundy and pink abstract wool rug

Perfect for a contemporary living room, this burgundy Organic Fusion Rug anchors the space beautifully

Green scalloped rug placed beside a bed with gold silk bedding, styled in a sophisticated bedroom with a decorative console table

Green Burst Rug styled in traditional bedroom

Playful orange and beige abstract-patterned wool rug styled in a cozy living room with a green ottoman and a small dog lounging on the couch.

The Abstract Floral Tufted Rug styled in a modern living room

A cozy white shag version of the Rolling Tides rug styled in a living room nook with dark green furniture.

Soft and fluffy underfoot, the Rolling Tides Shag Rug brings comfort to a reading nook

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Frequently Asked Questions

Need help choosing the right size?

Rug Size Guide  →

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Built to Last

Jubi rugs are crafted to stand the test of time, using premium materials and expert techniques. Discover how thoughtful care can preserve their beauty for a lifetime.

Rug Care Guide  →
A modern vacuum cleaner on a soft beige rug, ideal for gentle maintenance of handmade rugs.

The Fronda Rug blends organic form and sculptural texture into a refined, modern statement piece. With its oval base, softly scalloped edge, and carved botanical lines, Fronda captures the feeling of a seashell, a palm frond, or a windswept dune. The flowing lines and symmetrical curves give this handmade rug a sense of balance and movement, while the rich brown and cream palette makes it feel grounded and warm.

Fronda works beautifully as a modern oval rug, and its unique silhouette places it within a range of categories—from scalloped rugs and abstract shape rugs to luxury botanical rugs and coastal-inspired wool pieces. This design feels at home in both light-filled beach houses and darker, moodier spaces. The terracotta undertones and cream detailing also make it a natural fit for contemporary boho interiors, southwestern-inspired decor, or a more minimalist, organic modern space.

Whether you're looking for a brown area rug with soft edges, a luxury coastal rug, or a funky sculptural rug to serve as a focal point, Fronda adapts effortlessly. It scales beautifully for large spaces—available up to 15 feet tall—and can also be customized for entryways, nurseries, or unconventional layouts that need a soft, irregular shape.

Each rug is tufted and carved by hand using premium New Zealand wool and dyed to order. The sculptural effect of the carving enhances the organic flow of the design and adds a subtle play of shadow and depth. Fronda is more than just a rug—it’s a quiet, grounded centerpiece for your room.