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Purple Hand-Knotted Shag Wool Rug

$328 - $6,998 /
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A wash of muted purple sets the foundation for this plush Moroccan shag wool rug, accented by delicate black diamond lines. Thick, hand-knotted New Zealand wool creates a rich, tactile surface with incredible softness underfoot. Designed to bring color and movement to bedrooms, living rooms, and cozy interiors, this piece blends saturated hue with sculptural texture. Available in flexible sizing like 5x8, 6x9, and 12x15, with full custom options for larger spaces or unique dimensions.

  • Pile Height: 1"
  • 100% New Zealand wool
  • Made to order, ready in 4-5 weeks
  • Hand-knotted by artisans in Bhadohi, India
  • Designed in Brooklyn
  • Custom sizes and 1,200+ wool colors available. Contact us to customize.

Construction: Hand-knotted shag

Material: 100% New Zealand wool

Dimensions: Standard sizes available online, with fully custom sizes on request

Pile Height: 1"

Origin: Handmade in Bhadohi, India — a region renowned for fine carpet weaving

New Zealand wool is naturally stain-resistant and springs back underfoot — footprints and furniture marks lift rather than settling in. It also takes dye deeply, which is what gives the colors their depth. Some initial shedding is normal and settles within the first few weeks. Why New Zealand wool →

Care: Shedding is normal and will lessen with use. Vacuum regularly on a high-pile setting. Clip loose ends with scissors (do not pull). Rotate periodically for even wear. Blot spills immediately with a clean, white cloth (do not rub). Professional cleaning recommended.

See our rug care guide for more tips.

Shipping: Knotted shag rugs are handmade to order and typically ship within 5–6 weeks. Once dispatched, delivery takes 3–5 business days via DHL Express. We offer complimentary worldwide shipping on all rugs.

Returns: Rugs may be returned within 15 days of delivery with a 15% restocking fee. Custom rugs are final sale, except in cases of shipping damage. See our return policy for full details.

100% New Zealand woolNaturally stain-resistant, springs back underfoot
Hand-knotted in Bhadohi, IndiaMade to order in 5–6 weeks, any size or shape
Free worldwide shippingAll duties and tariffs included

The Craft

Made the Long Way

Your rug doesn’t exist yet. It starts when you order: master artisans spin the wool, dye it to your color, then knot it by hand, row by row.

How our rugs are made →
Bhadohi, India

Frequently Asked Questions

Can I customize the size or colors?

Yes. Every design is available in custom sizes and a curated range of wool colorways through our online customizer, or contact our studio for exact dimensions and access to over 1,200 wool colors.

When will my rug ship?

Shag rugs ship in 5 to 6 weeks. Every rug is handmade to order.

What is the return policy?

Rugs ordered in standard sizes and colorways as shown on our product pages are eligible for return within 15 days of delivery in original condition. Rugs ordered with any customization are final sale.

Are shipping and duties included?

Yes. All rugs ship free worldwide with all duties and tariffs included.

Will my rug look exactly like the photos?

Every rug is handmade, so slight variations in color and texture are natural. Screen settings can also affect how colors appear. Order a sample to see the color and feel the wool in your space.

More from Our Collection

Decorating with a Purple Boho Rug

A purple boho rug brings depth and warmth that few neutrals can. The saturated tone grounds a room and pairs easily with brass, deep greens, warm woods, and soft creams, while the Moroccan diamond lattice keeps the color from reading as a single flat block, adding hand-drawn movement across the field. Use it to bring richness to a bedroom or a reading corner, where the long shag and the moody color make the space feel enveloping.

Hand-knotting is what gives the color its depth. Each knot is tied by hand around the foundation by artisans in Bhadohi, then held at an extended pile height, so the dye reads richly through the dense, plush pile and stays soft underfoot for years.

Explore more in our Boho Rugs collection and our Purple Rugs collection. Every Jubi rug is made to order, so this Moroccan shag can be woven to the exact size your room calls for.