Rugs

Our modern wool rugs are handmade to order in custom sizes and colors—designed to transform your space with softness and style.

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Designed with intention. Crafted to last.

Every rug we make starts with original design and is built for everyday life—from bold silhouettes to quiet neutrals, all hand-finished in 100% New Zealand wool.

  • 100% premium New Zealand wool
  • Handcrafted by skilled artisans
  • Customizable in size, shape, and color

The Craft Behind Every Rug

Each Jubi rug is handmade by skilled artisans using traditional techniques passed down through generations. From first knot to final trim, every step is rooted in care and intention.

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The World's Most Luxurious Wool

We use 100% New Zealand wool, known for its natural softness, resilience, and rich color. It’s the foundation of every rug we make.

Why NZ Wool? →
close-up texture of a unique sculpted wool rug with brown and cream carved stripes and scalloped edges, leaf shape rug
Rows of pastel-dyed New Zealand wool yarn hanging to dry

Tailored to Your Style

Design a rug that’s uniquely yours. Choose from 1,200 wool colors, custom sizes, and made-to-order shapes—all crafted to fit your space beautifully.

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Frequently Asked Questions

More to Explore

Cream scalloped wool rug with round coffee table and blue velvet sofa in a sunlit room

Best Sellers

Every rug is crafted with care, for your home and the world.

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Curved white sofa with glass coffee table on a custom pink hand-tufted wool rug

Lookbook

See how our rugs live in real homes.

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Rug Size Guide

Not sure what size you need? Start here.

Size Guide →
Designer planning color poms for a custom size area rug, showcasing personalized handmade wool rugs and modern rugs for living rooms

Trade Program

Work with us on your next residential or commercial project.

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jubi rugs founder cassie dagostino carving a unique rug

About Us

Get to know our story, values, and process.

Meet Jubi →