Rustic Rugs

Rustic wool rugs in natural texture and warm earth tones, handwoven in premium New Zealand wool and available custom to your specifications.

Best Seller
8x10 hand-knotted brown wool rug with geometric octagon pattern for modern living rooms and dining areas | 5x7
Handmade brown wool rug with a geometric octagon pattern, styled in a warm, modern living room with a leather sofa and textured pillows. A luxurious, custom rug designed for timeless interiors lifestyle

Brown Octagon Link Hand-Knotted Wool Rug

$358 
 - $9,108
8x10 mid century modern hand knotted wool rug with geometric pattern in neutral brown and tan tones
Modern geometric wool rug with small square motifs, hand knotted in tan and black, perfect for Japandi or MCM homes lifestyle

Desert Matrix Hand-Knotted Wool Rug

$388 
 - $9,848
New Colors
8x10 brown geometric area rug perfect for anchoring a mid-century styled room
Deep brown handmade wool rug with structured box design in an organic modern living space lifestyle

Boxstep Bold Grid Hand-Knotted Wool Rug

$758 
 - $8,078
Designer Favorite
8x10 rust and beige hand-knotted wool rug with modern striped geometric pattern and soft natural texture multicolor
Close-up of a textured mid century rug with geometric pattern multicolor

Interval Hand-Knotted Wool Rug

$388 
 - $9,848
8x10 modern burgundy and pink wool checkered rug with tonal square pattern and soft plush texture
Handmade wool checkered rug in maroon, pink, and burgundy in a warm, modern kitchen dining room with a wooden table, accents and a white ceiling light lifestyle

Burgundy Checkered Hand-Tufted Wool Rug

$318 
 - $7,708
Burnt orange wool area rug in 8x10 size, perfect for cozy boho living rooms, modern bedrooms, and dining spaces
Rich burnt orange wool rug styled under modern seating, ideal 9x12 rug for dining rooms or Japandi-inspired living areas lifestyle

Burnt Orange Hand-Tufted Wool Rug

$268 
 - $6,258
Hand-knotted wool area rug with modern geometric pattern in brown, burgundy, and tan, available in 8x10 and 9x12 sizes
mid-century inspired burgundy area rug in hand knotted wool for modern homes

Burgundy and Gold Horizon Hand-Knotted Wool Rug

$388 
 - $8,218
Neutral wool area rug with thin brown and tan stripes in a classic modern pattern
Textured striped wool rug in rich brown for a warm, modern finish

Relay Striped Hand-Tufted Wool Rug

$298 
 - $6,898
Modern irregular shaped large shag rug in warm brown with sculptural carved texture
plush brown shag rug with organic carved lines and thick cozy texture in a modern sunny living room lifestyle

Rolling Tides Hand-Knotted Shag Wool Rug

$698 
 - $10,618
Modern 9x12 neutral rug with sculpted color block pattern in cream, maroon, and espresso
Wooden chair with black cushion on a earth toned patterned rug in a room with a round wooden table lifestyle

Fieldwork Hand-Tufted Wool Rug

$318 
 - $7,708
Burnt orange and deep red block pattern rug, boho modern wool rug for cozy living spaces and creative studios
Textured terracotta wool area rug with soft block pattern, handmade luxury rug for warm-toned interiors

Terracotta Block Brown Hand-Tufted Wool Rug

$368 
 - $7,488
4x6 arch-shaped wool rug with hand-tufted color block design in burnt orange, brown, burgundy, ochre, and cream tones

Sunset Mosaic Arch Hand-Tufted Wool Rug

$368 
 - $7,488
8x10 terracotta and brown wool rug with grid pattern and sculpted tufted texture, perfect for modern living rooms
orange terracotta large wool area rug with burgundy grid lines in modern southwestern style living room lifestyle

Clay Tile Hand-Tufted Wool Rug

$318 
 - $7,708
Natural wool checkered rug in neutral tan and brown tones, shown in 8x10 size, perfect for modern dining rooms, living rooms, and Japandi interiors
Hand-knotted fringe and corner view of tan and brown checkered wool rug, showcasing craftsmanship and thick natural fiber construction

Brown and Tan Checkered Grid Hand-Knotted Wool Rug

$388 
 - $9,848
8x10 modern two-tone wool rug with deep burgundy and rust blocks and sculpted linear texture
Red flowers in a glass vase on a wooden surface with a textured rust red runner rug below.

Ridge Duo Hand-Tufted Wool Rug

$318 
 - $6,448
Modern 9x12 scalloped area rug in warm terracotta and burnt orange tones, perfect for mid-century or boho interiors

Tiers Hand-Tufted Wool Rug

$368 
 - $8,958
Cream and burnt orange wool shag rug in 8x10 size with diamond motif, perfect for adding texture to boho, eclectic, or modern living spaces
Detail of plush high-pile wool shag rug featuring hand-dyed burnt orange diamond patterns, ideal for cozy living rooms or layered boho interiors

Burnt Orange and Cream Moroccan Shag Wool Rug

$358 
 - $5,958
8x10 oval wool rug in terracotta, camel, and cream color blocks with hand-tufted modern geometric design
orange tan and peach 8x10 oval rug in a modern sun-lit neutral living room lifestyle

Neutral Mosaic Oval Hand-Tufted Wool Rug

$368 
 - $7,488
8x10 dark brown area rug in solid chocolate wool, hand-tufted and ideal for modern living or dining rooms
5x8 chocolate brown wool rug in modern living room, shown under armchair on light wood floors with neutral decor

Chocolate Brown Hand-Tufted Wool Rug

$268 
 - $6,258
Best Seller
large burnt orange round wool rug in earthy tones, available in 9x9 and 8x8 sizes
Burnt orange 8ft round rug styled under a sculptural coffee table and curved sofa for modern living rooms lifestyle

Burnt Orange Round Hand-Tufted Wool Rug

$468 
 - $6,488
red corner rug with burgundy stripes showcasing its irregular shape for small accent areas
Hand-Knotted Red and Burnt Orange Oushak Corner Rug in a modern sunny room with plants lifestyle

Red Interval Hand-Knotted Corner Wool Rug

$488 
 - $10,208
Best Seller
Square mid-century modern wool rug with geometric border, handmade in warm taupe and black for living rooms or dining spaces
Plush wool texture on hand knotted square rug with taupe background and black geometric accents, ideal for MCM interiors

Desert Matrix Hand-Knotted Square Wool Rug

$488 
 - $10,208
round checkered wool rug in burgundy pink tones perfect for modern boho or rustic interiors, size 9x9
Close-up of a textured burgundy red and pink checkered rug

Burgundy Checkered Round Hand-Tufted Wool Rug

$568 
 - $7,988
New Colors
brown square wool rug with geometric pattern of repeating octagons hand-knotted | 5x5
Close-up of a brown textured wool rug surface with black lines

Octagon Link Hand-Knotted Square Wool Rug

$448 
 - $9,448
+4
Brown and tan square wool rug with striped tufted texture for modern living spaces
Modern brown 4x6 wool area rug with graphic stripe design

Relay Striped Square Hand-Tufted Wool Rug

$518 
 - $7,138
Mid-century modern runner rug with geometric border, hand knotted in warm brown and taupe wool, ideal for hallways or kitchens
Detailed close-up of geometric wool runner rug featuring taupe and rust tones with black star motifs, perfect for narrow spaces

Desert Matrix Hand-Knotted Wool Runner Rug

$548 
 - $2,138
Modern wool runner rug in brown and tan stripes, ideal for hallways or kitchens
Textured striped wool rug in rich brown for a warm, modern finish

Relay Striped Hand-Tufted Wool Runner Rug

$438 
 - $1,928
Hand-knotted wool rug with intricate botanical pattern in rust red and gold, 8x10 area rug
8x10 burnt orange persian rug with traditional floral motifs in a modern living room with rust couch and wood table lifestyle

Amber Vine Hand-Knotted Wool Rug

$878 
 - $10,598
8x10 plush red shag rug with golden striped ends and hand-knotted fringe, perfect for modern or bohemian living rooms
Detail of thick red shag pile with golden yellow stripe, showing soft high-pile texture and handcrafted finish

Orlo Burgundy and Gold Hand-Knotted Shag Wool Rug

$328 
 - $8,378
Modern colorblock wool area rug in pink, purple, and black, shown in 5x8 size
5x8 pink and purple modern wool rug styled in mid century living room with mustard velvet sofa lifestyle

Midnight Color Block Hand-Tufted Purple Wool Rug

$318 
 - $6,448
5x8 modern peach and green shag rug with high-pile geometric maze pattern and bold block design
Bold green and peach 5x8 wool shag rug with graphic striped pattern, in a modern living room lifestyle

Green and Peach Maze Moroccan Shag Wool Rug

$358 
 - $7,608
10x14 hand-knotted burgundy red stripe wool rug with deep maroon and rust tones
Close-up of a red and purple textured rug

Red Interval Hand-Knotted Wool Rug

$388 
 - $9,848
Green square wool rug with organic grid pattern, hand-knotted from wool and perfect for colorful modern interiors
Rectangular hand knotted green wool area rug with a minimalist black grid pattern

Gridline Hand-Knotted Square Wool Rug

$448 
 - $9,448
Designer Favorite
5x8 oval leaf-shaped rug in terracotta and cream with organic scalloped edges for modern boho or coastal interiors

Fronda Hand-Tufted Wool Rug

$788 
 - $7,288
6 ft round colorful checkered knotted rug with multicolor squares on black, made from plush wool
soft texture detail of modern round checkered wool rug in multicolor pattern

Colorful Checkered Round Hand-Knotted Wool Rug

$488 
 - $10,208
3x8 hallway runner rug with a modern geometric block pattern in burnt orange, burgundy and terracotta wool
Terracotta block tufted wool runner rug with deep warm shades, ideal for hallway or bedside

Terracotta Block Hand-Tufted Wool Runner Rug

$548 
 - $2,998
9x12 green geometric wool area rug with simple modern black grid design perfect for bedroom, living room, and kitchen

Gridline Hand-Knotted Wool Rug

$358 
 - $9,108
5x7 diamond shaped red abstract rug with burgundy border, a modern minimalist rug for living room or bedroom
Close up of plush wool texture of a burnt orange and burgundy unique square shaped area rug

Inclinato Hand-Tufted Wool Rug

$418 
 - $6,688
Hand-knotted terracotta shag rug with light gray accents, shown in 8x10 sizing, perfect for modern living rooms, boho interiors, and cozy bedrooms
Close-up of thick wool shag texture blending burnt orange and gray tones, ideal for custom rugs and high-pile modern area rugs

Terracotta Diamond Pattern Moroccan Shag Wool Rug

$358 
 - $7,608
6x6 colorful wool square rug with retro modern mid century inspired block pattern in orange, blue, cream, and green
Colorful tufted wool rug with sculpted squares in blue, green, and terracotta, ideal for bold living rooms

Kinetics I Square Hand Tufted Wool Rug

$658 
 - $9,278
Modern geometric 8x10 area rug with lavender, rust, and forest green color blocks for mid century inspired interiors
Two round stone tables on a color blocked rug with a green sofa in the background lifestyle

Violet Axis Hand-Tufted Wool Rug

$318 
 - $7,708
terracotta and rust 5x8 oval wool rug with unique scalloped border design
Soft wool scalloped rug in dusty pink with burgundy border styled in colorful modern bedroom lifestyle terracotta rust

Halo Burst Hand-Tufted Oval Wool Rug

$348 
 - $6,958
12 foot runner rug with modern green and black geometric pattern handmade from wool
Close-up of the hand-knotted texture on a green modern wool area rug

Gridline Hand-Knotted Wool Runner Rug

$508 
 - $1,968
8x10 Hand-tufted purple and brown area rug with sculptural wavy design for modern living rooms and bedrooms
Custom wool purple and brown rug shown styled beside a bed, ideal as a 6x9 modern bedroom rug or artistic dining room area rug lifestyle

Neapolitan Purple and Brown Hand-Tufted Wool Rug

$298 
 - $6,898
8 foot round burgundy wool rug with hand-tufted plush pile and minimalist solid color design
Close-up of burgundy round wool rug folded to show cotton backing, plush hand-tufted texture, and dense pile

Burgundy Round Hand-Tufted Wool Rug

$468 
 - $6,488
2.5x10 brown hand-knotted wool runner rug with geometric octagon pattern and subtle fringe edging
Close-up of a brown textured wool rug surface with black lines

Brown Octagon Link Hand Knotted Wool Runner Rug

$508 
 - $1,968
Modern navy blue scalloped rug with soft wool pile and bold sculpted edges, ideal for moody interiors

Solid Color Sculpted Edge Hand-Tufted Wool Rug

$348 
 - $7,388
2.5x8 olive sculpted wool runner rug with rounded corners, ideal for modern hallways or kitchens
Olive green runner rug corner detail with bold dark trim, custom wool hallway rug

Contour Edge Hand-Tufted Wool Runner Rug

$508 
 - $2,108
Showing 1 of 4

Explore More Styles

Mid Century Southwestern Boho Minimalist Organic Modern

Find exactly what you need.

Every design is available in your exact dimensions, made to order in premium New Zealand wool.

Shop All Rugs

Browse the full collection

Customize a Design

Preview your changes instantly

Reviews

4.83 ★ (135)
Verified

Frequently Asked Questions

Can I customize the colors?

Yes. Every design is available in custom colorways through our online customizer, or contact our studio for access to over 1,200 wool colors.

What sizes are available?

Every design can be made in any size. Standard sizes are available through the customizer. For exact dimensions or oversized pieces, contact our studio.

How long does shipping take?

Tufted rugs ship in 2 to 3 weeks. Knotted and woven rugs in 5 to 6 weeks. Every rug is handmade to order.

What is the return policy?

Rugs ordered in standard sizes and colorways as shown on our product pages are eligible for return within 14 days of delivery in original condition. Rugs ordered with any customization are final sale.

Do you offer free shipping?

Yes. All rugs ship free worldwide with duties and tariffs included.

Explore More

Beige textured rug on a light wooden floor with a dark wooden chair leg visible.

Shop All Rugs

Close-up of blue and green rugs

Shop by Color

Green and red checkered rug with geometric pattern

Shop by Style

Close-up of a textured rug wool poms with red and brown colors

Custom Rugs

Modern interior with a unique rugs, black marble table, decorative bowl, and potted plant.

Lookbook

Person weaving a green rug on a loom with a blurred background

Our Process

Rustic Rugs: What the Word Should Actually Mean

The best rustic rooms aren't decorated — they're built from materials that are genuinely what they appear to be: wood that has been worked and worn by use, stone that has been quarried and set, textiles that have been made by hand from natural fiber. The rustic quality in those rooms comes from the materials and the making.

Jubi's rustic rugs are handwoven by master artisans in Bhadohi, India, in premium New Zealand wool. The warmth and earthiness that makes a rug feel rustic comes from the wool itself: the natural variation in color across a dyed pile, the slight irregularity of a hand-knotted or hand-tufted surface, the depth that natural fiber carries in the way it holds and reflects light. The Burnt Orange and Cream Shag Hand-Knotted Wool Rug is the most tactilely rustic piece in the collection — the combination of warm, earthy color and high pile creates exactly the kind of honest material presence that rustic interiors are built around.

Rustic Palette and Pattern Across the Jubi Collection

Rustic interiors work in a specific palette: terracotta, burnt orange, chestnut, cream, warm olive, deep burgundy — the colors of natural materials left mostly as they are. The Burnt Orange Hand-Tufted Wool Rug, Burnt Orange Round Hand-Tufted Wool Rug, and Terracotta Block Hand-Tufted Wool Rug sit directly in that palette — warm, saturated, grounded. The Chestnut Octagon Link Hand-Knotted Wool Rug brings deep, warm brown in a geometric format that reads as both structured and earthen.

For pattern with a rustic quality, the Fieldwork Hand-Tufted Wool Rug and Orlo Hand-Tufted Wool Rug bring geometric form in warm, muted tones that feel worked rather than designed. The Sunset Mosaic Arch Hand-Tufted Wool Rug brings arched, mosaic-inspired pattern in warm gold and terracotta that references the hand-decorated surfaces of rustic architecture. The Burgundy Checkered Hand-Tufted Wool Rug brings the checkered form in deep, rustic color — a pattern simple enough to feel honest.

Rustic Rugs With Natural Materials

A rustic rug works best in a room where everything else is also genuinely what it appears to be. Reclaimed wood, hand-plastered walls, wrought iron, natural stone, woven linen — these are the materials that amplify a rustic rug rather than contradicting it. In that context, a premium handwoven wool rug in warm earth tones doesn't just look right; it completes the material story of the room.

Explore earth tone rugs for the full warm palette range, or natural rugs for the material story behind Jubi's wool collection. Every Jubi rustic rug is available in custom sizes, shapes, and colorways — through the online customizer or directly with our studio.