Deep pile. Soft Impact.
Each shag rug is hand-knotted from wool with a thick, sculptural surface that adds warmth, movement, and comfort to a space. The result is a rug that feels as good as it looks.
- 100% premium New Zealand wool
- Hand-knotted by skilled artisans
- Customizable in size, shape, and color
What Makes Shag Rugs Unique?
Each rug is knotted by hand with long, loose wool strands that create height, movement, and visual depth. More than texture, they offer a sense of play and softness that shifts how a room feels.
The World's Most Luxurious Wool
Each rug is handcrafted from premium wool for lasting softness, strength, and a richly textured finish.


Let customers speak for us
Your Rug, Your Way
Design a rug that’s uniquely yours. Choose from over 1,200 wool colors, custom sizes, and bespoke shapes to create the perfect fit for your home.
Keep Exploring

Rug Size Guide
Use our guide to help you choose the perfect fit for any room

Rug Types & Techniques
Learn about the techniques behind our handcrafted rugs

Bespoke Rug Services
Turn your vision into a one-of-a-kind rug

Shop by Color
Explore our collection of original rugs organized by color

Shop by Interior Style
Explore our original rug designs, curated by interior design styles
Why Choose Shag Rugs?
Shag rugs are a perfect choice for adding texture and warmth to any room. With their high-pile construction and luxurious feel, these thick area rugs offer a cozy foundation for living rooms, bedrooms, or playrooms. Whether you’re looking for a white shag rug to complement minimalist decor or a 70s-inspired shag rug for a retro vibe, shag rugs provide both comfort and style. Available in styles like Moroccan shag rugs, retro shag rugs, and modern shag rugs, they bring personality and comfort to any space. Popular sizes like 8x10 shag rugs and 9x12 shag rugs work well in larger spaces, while smaller options like a 5x7 shag rug or a round shag rug are ideal for accent areas.
Styles and Colors to Complement Any Room
Our collection of shag rugs offers a wide range of styles and colors to suit every decor. Create a serene atmosphere with a cream shag rug or a beige shag rug, or make a bold statement with a black shag rug or blue shag rug. For playful spaces, consider a pink shag rug or a colorful shag rug. Unique designs like checkered shag rugs and abstract shag rugs add visual interest while bringing unparalleled softness and comfort to your space.
The Benefits of Shag Rugs
Shag rugs offer more than just style—they’re also incredibly practical. Their high pile provides insulation, sound absorption, and comfort underfoot, making them ideal for bedrooms, playrooms, and living spaces. A thick shag rug can withstand daily wear in high-traffic areas like living rooms, while a soft shag runner rug rug provides comfort alongside a bed. A fluffy rug also enhances relaxation in quieter areas. Crafted from premium wool and these plush fuzzy rugs are designed to maintain their softness and shape over time.
Craftsmanship and Custom Options for Unique Needs
Jubi offers custom shag rugs tailored to your preferences, meticulously crafted by hand using time-honored techniques like weaving and knotting. Whether you’re searching for a large 10x14 shag rug for a spacious living room or a round purple shag rug for a playful touch, we can craft a design that fits your style and space perfectly. Choose from a variety of colors, patterns, and sizes to create the perfect centerpiece for your home.