Form Before Thread
Every Jubi rug begins in our New York studio; conceived as an architectural tool before it becomes a textile. We work through geometry, organic form, and refined color with a specific spatial outcome in mind: how the piece will anchor a room, relate to the furniture and architecture around it, and define how the space feels.
Each design is tested through multiple rounds of sampling, with proportion, scale, and palette refined until what we've drawn performs the way we need it to. Only then does weaving begin.
Handmade in Bhadohi, India
Our rugs are made in Bhadohi, India — the historic center of handmade rug production. We work with fourth-generation weaving families whose mastery of the craft is the product of a lifetime of practice.
Hand-Dyed
Wool is hand-dyed to match the exact palette of your rug, from our collection colorways or or custom-specified.
Hand-Woven
Each rug is made entirely by hand using the technique the design calls for. Learn about each technique →
Hand-Finished
Every edge is bound, every surface sheared for evenness, and pile carved where the design calls for dimension.
Hand-Delivered
The finished rug is rolled, wrapped, and sent directly to your door.
Your Rug Starts Here
Hand-tufted rugs ship in three weeks. All other techniques in six.
Explore the Collection
Browse our curated designs, each available in your choice of size and colorway.
Shop All RugsCustomize a Design
Start with any Jubi rug and preview your size, shape, and colorway changes in real time.
OPEN CUSTOMIZER
