Rugs by Technique
The construction method shapes how a rug looks, feels, and wears. Find the technique that fits your space.
Choosing the Right Technique
Each construction method produces a distinct result. From the dense, refined surface of hand-knotted to the sculpted pile of hand-tufted, the relaxed texture of hand-loomed, the depth of shag, and the lightweight versatility of flatweave. The right choice depends on the design, the space, and how the rug will be used.
100vw, 50vw
100vw, 50vw
100vw, 50vw
100vw, 50vw
100vw, 50vw
Frequently Asked Questions
What is the most durable rug construction?
Hand-knotted. The knots are tied individually into the foundation, creating a structure that can last generations with proper care.
What's the difference between hand-knotted and hand-tufted?
Hand-knotted rugs are woven knot by knot into a foundation — a slower process that produces a denser, longer-lasting result. Hand-tufted rugs are made by punching yarn through a backing with a tufting gun, then securing it with a latex backing. Both are handmade, but the construction and longevity differ.
Are all Jubi rugs made from the same materials?
All construction types are crafted in premium New Zealand wool. The technique affects the texture and weight, not the material quality.
Which technique is best for high-traffic areas?
Hand-knotted and flatwoven rugs hold up best in high-traffic spaces. Hand-tufted rugs are better suited to lower-traffic areas like bedrooms.
Can I get any design in any construction type?
Not all designs are available in every technique — each design is developed for a specific construction. If you're looking for a particular design in a different technique, contact our studio to discuss what's possible.
Do all techniques shed?
Hand-tufted and shag rugs shed more initially — this is normal and temporary. Hand-knotted and flatwoven rugs shed minimally. All shedding settles within the first few months of use.
How a rug is made affects its texture, durability, and character. Find the technique that's right for you.