Organic Rugs

Inspired by natural forms, these rugs feature flowing outlines and softened edges. Each piece is handmade in New Zealand wool and tailored in size and color.

Modern wool abstract area rug in neutral tones with sculpted layers, 8x10 size

Rolling Tides Organic Shaped Hand Tufted Wool Rug

$668 
 - $7,798
3.67 (3)
New
Sage green oval rug with concentric carved lines, a minimalist Japandi-inspired 4x6 or 5x7 organic wool rug for entryways or bedrooms

Zen Garden Hand Tufted Wool Rug

$318 
 - $7,708
8x10 brown irregular shaped rug in layered neutral tones, an organic modern area rug for moody living room or bedroom
Plush texture of a modern brown wool rug with dark scalloped border for Japandi or boho interiors

Puddle Organic Shaped Hand Tufted Wool Rug

$368 
 - $8,958
3x5 hand-tufted abstract rug in cream and brown with large organic shapes
Modern living room with green sofa and brown abstract wool rug centerpiece

Organic Fusion Abstract Hand Tufted Wool Rug

$318 
 - $6,838
5.0 (3)
New
5x8 oval leaf-shaped rug in terracotta and cream with organic scalloped edges for modern boho or coastal interiors

Fronda Hand Tufted Wool Rug

$788 
 - $7,288
New
Blue and green wavy abstract rug with scalloped edges, a modern irregular shaped wool rug for colorful living rooms or bedrooms

Undula Hand Tufted Wool Rug

$788 
 - $9,208
Modern irregular shaped large shag rug in warm brown with sculptural carved texture
plush brown shag rug with organic carved lines and thick cozy texture in a modern sunny living room

Rolling Tides Organic Shaped Shag Wool Rug

$698 
 - $10,618
5.0 (1)
Soft light blue 10x10 round area rug perfect for modern spaces
Modern 8ft round blue rug styled under a round dining table in bright minimalist dining room

Solid Color Round Hand Tufted New Zealand Wool Rug

$468 
 - $5,658
+2
New
Modern 9x12 scalloped area rug in warm terracotta and burnt orange tones, perfect for mid-century or boho interiors

Tiers Hand Tufted Wool Rug

$368 
 - $8,958
green and purple colorful pastel abstract shag rug, modern wavy wool rug for living room
black cat lounging on a handmade plush colorful shag living room wool rug

Green and Purple Oasis Moroccan Shag Wool Rug

$358 
 - $7,608
5.0 (1)
4x6 arch-shaped wool rug with hand-tufted color block design in burnt orange, brown, burgundy, ochre, and cream tones

Sunset Mosaic Arch Hand Tufted Wool Rug

$368 
 - $7,488
Modern sculpted wool rug in cream and beige tones with organic carved waves, available in 6x6 and 8x8 sizes
Close-up of high-low sculpted modern wool rug in cream and beige with abstract wavy design

Rolling Tides Square Hand Tufted Organic Wool Rug

$568 
 - $7,988
Best Seller
Sage green irregular rug with fluid contours, perfect as a modern wool rug for living room, kids area rug, or boutique neutral area rug
Close-up of sage green sculpted wool rug texture, showing carved organic pattern and plush surface detail for a cozy boho space

Sage Green Rolling Tides Hand Tufted Wool Rug

$668 
 - $7,798
8x10 oval wool rug in terracotta, camel, and cream color blocks with hand-tufted modern geometric design
orange tan and peach 8x10 oval rug in a modern sun-lit neutral living room

Neutral Mosaic Oval Hand Tufted Wool Rug

$368 
 - $7,488
8x10 white scalloped wool rug with hand-tufted plush pile, perfect for modern minimalist living rooms
Off white sculptural wool rug with scalloped edges styled in a modern living room with wood floors and low sofa

White Sculpted Edge Hand Tufted Wool Rug

$348 
 - $7,388
Modern 3x8 abstract runner rug in burnt orange rust and cream with bold organic abstract shapes
A modern wool runner rug featuring an organic abstract pattern in deep navy and soft blue tones.

Organic Fusion Abstract Hand Tufted Wool Runner Rug

$618 
 - $1,208
9x12 cream and brown neutral area rugs with wavy scalloped border, perfect for organic modern living rooms
Modern brown oval rug in minimalist living room, neutral wavy wool area rug

Brown and Cream Burst Oval Hand Tufted Wool Rug

$348 
 - $8,328
Modern olive green wool rug with rounded corners, perfect as a colorful 6x6 or 8x8 square area rug
Hand-tufted modern wool rug in olive green, styled in a living room with neutral decor

Contour Edge Square Hand Tufted Wool Rug

$568 
 - $7,988
Burnt orange and deep red block pattern rug, boho modern wool rug for cozy living spaces and creative studios
Textured terracotta wool area rug with soft block pattern, handmade luxury rug for warm-toned interiors

Terracotta Block Brown Hand Tufted Wool Rug

$368 
 - $7,488
Neutral tan and brown square wool rug with playful wavy design, available in 8x8 and 9x9 sizing for modern kids' rooms and fun living spaces
Detail of tan and dark brown tufted wool rug with high-low wavy texture and plush hand-sculpted pile

Wavy Stripe Square Hand Tufted Wool Rug

$518 
 - $7,138
2.5x8 olive green sculpted wool runner rug with rounded corners, ideal for modern hallways or kitchens
Olive green runner rug corner detail with bold dark green trim, custom wool hallway rug

Contour Edge Hand Tufted Wool Runner Rug

$508 
 - $2,108
New
3x5 brown and cream irregular shaped rug in abstract honeycomb pattern, great as a funky modern area rug for living room or bedroom
8x10 brown honeycomb pattern rug with unique irregular shape on a white background

Honeycomb Hand Tufted Wool Rug

$368 
 - $7,488
New Arrival
Golden yellow round wool rug with subtle striped carving, perfect for dining rooms, bedrooms, or cozy modern spaces
Close-up of a textured yellow and gold round wool rug with modern striped design

Golden Geometry Hand Tufted Round Wool Rug

$568 
 - $7,988
Hand-tufted cream-colored runner rug with a sculptural, high-pile design featuring organic, wavy textures for a plush and modern aesthetic.
Hand-tufted cream-colored runner rug with a sculptural, high-pile design featuring organic, wavy textures for a plush and modern aesthetic.

Rolling Tides Shag Wool Runner Rug

$648 
 - $2,138
8x10 brown modern wool rug with rounded corners and deep brown border
Brown modern wool rug with rounded corners, styled as a cozy 5x8 area rug in a warm living room

Contour Edge Hand Tufted Wool Rug

$318 
 - $6,448
5x8 modern black and gray wool area rug with rounded edges and organic stripe design
8x10 golden yellow modern wool rug with pill-shaped rounded ends and bold stripe pattern

Temple Steps Scalloped Hand Tufted Wool Rug

$368 
 - $7,488
8x10 hand-tufted neutral tan and cream wool area rug with a modern golden circle and fine line design, perfect for organic modern or Japandi living rooms
Neutral golden circle wool rug styled in an open modern living room space, showcasing a warm, earthy organic design

Golden Geometry Hand Tufted New Zealand Wool Rug

$318 
 - $7,708
terracotta and rust 5x8 oval wool rug with unique scalloped border design
Soft wool scalloped rug in dusty pink with burgundy border styled in colorful modern bedroom

Halo Burst Hand Tufted Oval Wool Rug

$348 
 - $6,958
Modern black and gray wool runner rug in 12 ft length featuring stacked scalloped stripe design

Temple Steps Scalloped Wool Runner Rug

$728 
 - $1,378
8x8 round cream checkered rug in a neutral palette for living rooms and nurseries
Soft cream checkered wool rug with a plush texture and modern design

Soft Cream Checkered Hand Tufted Round Wool Rug

$518 
 - $7,138
Modern black and cream sculptural wool rug with irregular wavy shape and bold abstract design

Wavy Zig Zag Hand Tufted Wool Rug

$328 
 - $6,198
5.0 (2)
Best Seller
Rust-colored abstract shape rug with wavy edge, suited for boho rugs, 5x7 wool area rugs, or custom rugs for bedroom and entryway
Earthy rust and cream boho area rug in a wavy abstract pattern, handmade wool

Rust Rolling Tides Hand Tufted Wool Rug

$668 
 - $7,798
8x10 Hand-tufted purple and brown area rug with sculptural wavy design for modern living rooms and bedrooms
Custom wool purple and brown rug shown styled beside a bed, ideal as a 6x9 modern bedroom rug or artistic dining room area rug

Neapolitan Purple and Brown Hand Tufted Wool Rug

$298 
 - $6,898
Round modern wool rug in 8x8 size with flowing wavy stripe design in purple, navy, and dark brown
Close-up of hand-carved wavy lines on purple and navy wool rug showing plush modern texture

Neapolitan Blue and Brown Hand Tufted Round Wool Rug

$518 
 - $7,138
Ready to Ship
4x6 arch-shaped wool rug with hand-tufted color block design in burnt orange, brown, burgundy, ochre, and cream tones
Hand-tufted wool rug featuring sculpted texture and warm modern color block sections in rust and gold

Sunset Mosaic Earth-Toned Arch Hand Tufted Wool Rug 4x6

$1,028
8x10 burnt orange scalloped wool rug with hand-tufted plush pile and sculptural edge design, ideal for modern living rooms
Modern boho rust wool rug with scalloped edges styled under dark sofa on herringbone wood floors

Burnt Orange Sculpted Edge Hand Tufted Wool Rug

$348 
 - $7,388
Golden yellow 8x8 wool square rug featuring a bold circular center design with fine tonal stripes, perfect for modern and Japandi-inspired interiors
Close-up of a textured yellow and beige hand-tufted square carpet

Golden Geometry Hand Tufted Square Wool Rug

$568 
 - $7,988
6 ft dark brown round wool rug in solid chocolate, hand-tufted and ideal for modern interiors
Chocolate brown round rug under accent chair in modern living room with wood floors and neutral decor

Solid Chocolate Brown Hand Tufted Round Wool Rug

$468 
 - $6,488
Ready to Ship
Gray neutral tufted wool rug with subtle variation, ideal for 6x9 area rugs, luxury rugs for living room, or modern wool rugs in calm palettes

Meadow Hand Tufted Neutral Wool Rug 3′6" x 4′8"

$588
8x10 black scalloped wool rug with sculptural hand-tufted edges, perfect for modern minimalist living rooms
Modern black scalloped rug styled under neutral sofa on light wood floors, perfect for Japandi or boho interiors

Black Sculpted Edge Hand Tufted Wool Rug

$348 
 - $7,388
1 2

Styled Spaces

View the Lookbook →
Red checkered chair in a colorful store interior with bookshelves and a patterned oval wool rug in custom colors.

Mosaic Oval Rug in custom colors

Photo: Claudia Casbarian
Modern bedroom with a large round brown floral leaf shaped rug, bed, and large windows.

Fronda Rug
modern black and white zig zag rugs in a bright foyer

Zig Zag Rug

Styled by Allison Lind Interiors
Modern living room with yellow sofa, green wool geometric rug, and large windows.

Octagon Link Rug in green

Craft & Materials

Dense New Zealand wool, hand-tufted for rich texture and lasting softness. Available in custom sizes and 1,200+ colors.

  • Designed in-house
  • 100% New Zealand wool
  • Pile Height: 0.75"
  • Made by artisans in Bhadohi, India

Frequently Asked Questions

All FAQs →

Choosing the right rug starts with considering the room's function and layout. For living rooms, a 9x12 rug works beautifully under furniture, while a 4x6 rug is ideal for smaller spaces like bedrooms or offices. For dining areas, ensure the rug extends beyond the table by at least 24 inches. Explore our rug size guide for detailed recommendations and browse our types of rugs to understand the different styles we offer.

The color of your rug sets the tone for your space. A sage green rug or blue rug creates a serene atmosphere, while a black and white rug makes a bold statement. Consider existing decor, wall colors, and furniture when making your choice. Explore our rugs by color collection for inspiration.

The size of your rug depends on the room and its layout. A 10x14 rug anchors a spacious living area, while a 3x5 rug adds warmth to entryways. For bedrooms, choose a rug large enough to extend beyond the bed for a cozy finish. Check out our rug size guide for more detailed advice and standard rug sizes.

Yes, layering rugs on carpet adds dimension and style to a room. For example, a checkered rug or boho rug can bring life to a neutral carpet. Use a rug pad underneath to keep the layered rugs in place. Browse our types of rugs page to explore the designs and textures we offer.

Layering rugs is an easy way to create depth and visual interest. Start with a large area rug in a neutral tone and layer a smaller geometric rug or abstract rug for contrast. Be sure the rugs' colors and patterns complement each other. Explore options in our types of rugs collection.

To flatten a rug, lay it flat in a warm area and place weights on the edges if needed. We also recommend flipping the rug upside down for a day to allow the fibers to relax naturally. Discover more about our handmade rug process and the care that goes into creating our rugs.

Yes, wool rugs are naturally stain-resistant and easy to clean. Regular vacuuming and spot cleaning with a mild detergent are often sufficient to maintain their look. For tougher stains, professional cleaning may be helpful.

For more tips, visit our Rug Care Guide.

Keep Exploring

Cream scalloped wool rug with round coffee table and blue velvet sofa in a sunlit room

Best Selling Rugs

Our most-loved designs, crafted to last.

Shop Best Sellers →
Three pom-poms in purple, brown, and pink held in a hand against a patterned rug background.

Custom Rugs

Turn your vision into a one-of-a-kind piece.

Explore Custom Rugs →
Curved white sofa with glass coffee table on a custom pink hand-tufted wool rug

Lookbook

Modern interiors, styled with Jubi rugs.

See the Lookbook →
Three rolled-up rugs in blue, green, and multicolor patterns on a gray surface.

Shop by Color

Neutrals, earth tones, or bold modern hues.

Browse Colors →
Designer planning color poms for a custom size area rug, showcasing personalized handmade wool rugs and modern rugs for living rooms

Trade Program

Exclusive benefits for design professionals.

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feet in slippers standing on a plush wool shaggy rug for comfort

Why Wool

Premium New Zealand wool, crafted to last.

Learn More →

Organic Rugs: Natural Comfort & Sustainable Style
A rug crafted from organic materials brings warmth, texture, and sustainability into your home. Whether you prefer neutral, natural fiber rugs or modern, organic-shaped designs, these eco-conscious rugs offer a harmonious blend of beauty and function.

Why Choose an Organic Rug?
Non-toxic and eco-friendly materials for healthier indoor air.
Handmade, sustainable craftsmanship using natural fibers.
Soft textures and warm tones for a cozy, inviting space.
Versatile designs, from organic modern rugs to irregular-shaped area rugs.

Custom Organic Rugs for Every Space
Crafted with premium natural materials, our custom-sized organic rugs allow you to tailor the perfect piece for your home. Whether you need a large wool area rug, an irregular-shaped runner, or a woven jute accent, we offer sustainable options to fit your space.

Shop the Organic Rugs Collection for a Natural, Timeless Look
Explore handmade, eco-friendly, and naturally inspired rugs in our collection. Whether you're designing a cozy living room, a serene bedroom, or a modern organic space, our rugs bring natural warmth and sustainable craftsmanship to your home.