Designed to Soothe
Soft, organic curves flow like water, casting a calming presence across the room.
- 100% New Zealand Wool
- Hand-tufted by skilled artisans
- Customizable in size, shape, and color
Styled in Real Life
See how Jubi rugs come to life in real spaces, from designer installs to everyday homes.
The World's Most Luxurious Wool
We use 100% New Zealand wool, known for its natural softness, resilience, and rich color. It’s the foundation of every rug we make.
The Craft Behind Every Rug
Each Jubi rug is handmade by skilled artisans using traditional techniques passed down through generations. From first knot to final trim, every step is rooted in care and intention.
Create Your Perfect Rug
Use our online customizer to tailor the Rolling Tides Rug to perfectly suit your space and style.
Frequently Asked Questions
The Rolling Tides Rug stands out for its organic shape, inspired by topographic designs and natural landscapes. Its abstract ripple pattern and customizable colors make it a one-of-a-kind centerpiece for any home, from boho to mid-century modern styles. It works beautifully as a living room rug, bedroom rug, dining room rug, or nursery rug. Its durable construction also makes it ideal for high-traffic areas like entryways and hallways.
Yes. We use sustainably sourced New Zealand wool, a renewable fiber known for its softness, resilience, and long-term wear. These rugs perform well in high-traffic areas like living rooms, as well as low-traffic spaces like bedrooms or offices.
We photograph all rugs in natural light to show true color and texture, but colors may appear slightly different depending on your lighting or screen. Each rug is made by hand, so small variations are normal and part of what makes your piece unique. The design will be proportionally scaled to your selected dimensions.
Yes! The Rolling Tides Rug is fully customizable to fit your unique space.
For added personalization, explore the Rolling Tides Shag Rug.
Vacuum regularly using low suction to protect the fibers. Blot spills immediately with a clean, damp cloth and avoid rubbing. For deep cleaning or tough stains, we recommend professional care. You can find more tips in our Rug Care Guide.
Tufted rugs are made to order and typically ship within 2 to 3 weeks. Delivery takes an additional 5 to 7 business days. You'll receive updates throughout the process.
Rugs can be returned within 15 days of delivery with a 15% restocking fee. Custom rugs are not eligible for return. To cancel an order, please email hello@shop-jubi.com. Orders may only be canceled before production begins. For full details, see our Return Policy.
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Our Story
Why You'll Love the Rolling Tides Organic Shaped Hand Tufted Wool Rug
The Rolling Tides Organic Shaped Hand Tufted Wool Rug brings the serene beauty of nature into your home with its flowing, topographic-inspired design. Perfect for those seeking a balance of artistry and comfort, this modern rug is crafted from luxurious wool for a soft yet durable texture. Available in custom sizes and colors, it’s designed to suit any space, from cozy living rooms to elegant dining rooms or serene nurseries.
Organic Design Meets Functionality
The unique, irregular shape of this rug makes it a stunning statement piece that elevates any interior style. Whether you're decorating a mid-century modern living room or a tranquil Scandinavian nursery, the Rolling Tides rug effortlessly blends into neutral, boho, or even retro-inspired aesthetics. Choose from a variety of hues, including sage green, moss, pink, lavender, and off-white, to find the perfect match for your space.
Versatile and Customizable
This custom rug is available in an array of sizes to fit any room. From a 4x5 rug for a cozy reading nook to a large living room rug that anchors your space, the Rolling Tides rug adapts effortlessly to your needs. For larger areas, explore sizes like the 9x10 area rug or 7x8 rug, or choose a round boho rug to complement your decor. Its wave-like ripple pattern and natural texture add depth, making it the perfect choice for a coastal rug or boutique rug look.
Crafted for Comfort and Durability
Made from high-quality wool, this textured rug offers the perfect blend of comfort and resilience. Its hand-tufted construction ensures a luxurious feel underfoot, while its natural wool fibers provide durability and easy maintenance. Ideal for busy households, this wool area rug is a versatile choice for high-traffic areas like living rooms, bedrooms, and nurseries.
Available as a Shag Rug
For those who prefer a plusher texture, the Rolling Tides rug is also available as a shag rug, adding an extra layer of softness and coziness to your home. Perfect for creating a welcoming vibe in any space, the shag version works beautifully as a bedroom rug, rustic rug, or neutral nursery rug.
Whether you’re styling a mid-century modern living room, a neutral nursery, or a coastal retreat, the Rolling Tides Organic Shaped Hand Tufted Wool Rug is designed to transform your space with its soft curves and unique shape/