Designed in-house. Handcrafted to order.
Premium New Zealand wool with sculpted texture—available in custom sizes, colors, and shapes.
- Original Jubi designs
- Artisan-made, one by one
- Resilient, easy-care construction
Frequently Asked Questions
Yes. Wool is naturally resilient and easy to clean. For busy rooms such as living rooms, entries, and dining areas, choose hand-knotted or low- to medium-pile tufted pieces from our coastal collection, and use a rug pad for grip and longer wear. See our Care Guide for more tips.
Most living rooms feel balanced with an 8x10 rug; larger seating zones often need a 9x12 rug. Under a queen bed use 8x10; under a king use 9x12. See the Rug Size Guide for layouts; our coastal area rugs can be customized to any size or shape.
Yes. You can preview a curated palette in our online customizer. We also offer 1,200+ wool colors and can match a paint or fabric reference or adjust the shape or scale to suit your space. If you don’t see what you’re looking for, contact us and we’ll help.
We photograph in natural light to show true color and texture. In your space, color can shift with lighting and nearby finishes. Each rug is handmade, so small variations are natural; the palette and proportions match the product photos.
Yes. Wool resists crushing and releases dirt easily, which makes our coastal wool rugs practical for families. Vacuum without a beater bar, blot spills with water, and use a rug pad for stability.
From the Journal
How to Style a Coastal Rug Without Going Full Nautical
Use sea-glass blues, carved texture, and natural wood for a coastal look without clichés.
Undula: Behind the Design
How layered curves evolved from quiet sketches into a calm, sculpted silhouette.
New Arrivals: Modern Coastal Rugs
See new coastal designs with carved stripes, round shapes, and sea-glass greens.
Sculptural Rugs: Modern Shapes in Wool
What Makes a Rug Sculptural
Sculptural rugs introduce fluid edges, carved relief, and standout rug shapes that act like design objects. Explore organic shaped rugs, asymmetrical rug silhouettes, and abstract shaped rug layouts that bring movement to the room. If you are searching for unique rugs, unique area rugs, or unique rugs for living room, this collection spans funky rugs, cool rugs, fun rugs, novelty rugs, and whimsical rugs alongside refined forms such as a kidney shaped rug, curved rug, arched rug, or curvy rug.
Sizes, Shapes, and Layouts
Find versatile anchors in 8x10 rugs, 9x12 rugs, and 10x14 area rugs, plus space-savvy options like odd size rugs and irregular area rug formats that fit nuanced floor plans. For narrow paths, try a wavy runner rug or scalloped runner rug. Prefer soft geometry around seating or beds: choose a wavy edge rug, scalloped edge rug, or odd shaped rugs that trace the furniture line naturally. For planning dimensions and clearances, visit the Rug Size Guide.
Styles and Materials
Our assortment spans modern rugs, boho rugs, shag rugs, and carved patterned area rugs with cool rug designs. All are crafted in premium wool across modern wool rugs, wool area rugs, and color-forward selections within colorful rugs and abstract rugs. If you like fluid lines, browse a wavy rug or scalloped rug; for stronger contours, look to unique shaped rugs and modern irregular shaped rugs.
Customization for the Perfect Fit
Need a precise outline or palette: we can produce an irregular rug, irregular shaped rug, or irregular shaped area rug to your dimensions, including sculpted rug carving for depth. Start in the Customizer or learn more about our fully custom rugs process.
Quick Picks
Browse by type and size: irregular shaped rug, organic shaped rugs, asymmetrical rug, wavy runner rug, scalloped rug, modern area rugs, wool rugs, 8x10 rugs, 9x12 rugs, 10x14 area rugs.