Behind the Scenes at Jubi
Every rug begins here–sketches, color poms, and hands in motion. We built Jubi in a small Brooklyn studio, and that spirit still shapes everything we do. This page offers a look into the raw, in-progress moments we’ve captured along the way: testing colors in natural light, brushing dyed wool, guiding each loop into place. No staging, just the real work of creating rugs that mean something.
Cassie Dagostino, Jubi Founder
It Starts with Color
Before any rug takes shape, we sketch freely, test colors in natural light, and dye wool in your chosen colors. Every palette is built by hand, one pom at a time.
Building the palette, one color at a time
Washing the wool for durable color absorption
Wool absorbing its first color
Freshly dyed wool set out to dry
“We start with feeling, then find the colors to match.” — Cassie, Jubi founder
Every Step Is Done by Hand
Each technique calls for its own rhythm and precision. We work closely with skilled artisans in Brooklyn and India–tufting, knotting, looming, binding, and finishing every rug with care.
What It Becomes: Texture, Light, and Life
Every rug we make is meant to be lived on: durable, soft underfoot, and alive with texture. Whether it’s the way wool catches the light or how it feels beneath your feet, the real magic happens once the rug is part of your space.
Making Rugs, Making Space
“I started Jubi to design rugs that could change how a room feels and how you feel in it.”
— Cassie
How We Make Our Custom Rugs, Step by Step
The Craft Behind Every Modern Wool Rug
At Jubi, each of our handmade rugs begins with intention–testing colors in natural light, sketching with movement in mind, and dyeing 100 percent wool to match your vision. We specialize in custom rugs made with New Zealand wool, crafted one loop at a time. Whether you’re looking for a bold checkered rug, a cream runner for your hallway, or a colorful wool area rug for the living room, every design starts with color and form.
Our process includes:
- Selecting from over 1,200 shades to create custom wool rugs
- Hand-tufting, knotting, and looming each rug with care
- Finishing techniques like carving, binding, and sculpting to enhance texture
- Producing custom size area rugs in shapes from oval and round to irregular
This level of precision results in modern area rugs that feel personal—designed for real spaces, not mass production.
Made to Order, Built to Last
Unlike off-the-shelf rugs, our custom tufted rugs and hand-knotted styles are made to order, one piece at a time. That means you can choose every detail–from a 9x12 area rug for your living room to a small 2x3 rug for your entryway or a hallway runner rug in exact dimensions.
Our boutique rugs are built to last using time-tested methods and premium materials:
- Tufted rugs crafted with hand-guided tools
- Large rugs made to custom dimensions, including 10x14 or 12x15
- Colorful rugs designed to highlight furniture, art, and natural light
- Bedroom rugs, nursery rugs, and office rugs tailored to your space
Whether you’re after a 5x8 modern rug in sage green or a 7x9 area rug in soft neutrals, we create each one with purpose and precision.
Your Rug, Your Way
Every rug is a collaboration. That’s why we offer custom shaped rugs, custom cut rugs, and one-of-a-kind designs made just for your home. Our modern contemporary rugs suit a range of styles–from graphic and funky to minimal and grounded.
We frequently create:
- Modern rugs for living room warmth and definition
- Wool carpets in round or square sizes
- Custom rugs for bedroom refreshes or kitchen zones
- Large living room rugs in soft tones like off white, beige, or grey
Searching for custom rugs near me? We ship worldwide—bringing luxury area rugs directly to your doorstep.