Southwestern Rugs
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Every design is available in your exact dimensions, made to order in premium New Zealand wool.
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Frequently Asked Questions
Can I customize the colors?
Yes. Every design is available in custom colorways through our online customizer, or contact our studio for access to over 1,200 wool colors.
What sizes are available?
Every design can be made in any size. Standard sizes are available through the customizer. For exact dimensions or oversized pieces, contact our studio.
How long does shipping take?
Tufted rugs ship in 2 to 3 weeks. Knotted and woven rugs in 5 to 6 weeks. Every rug is handmade to order.
What is the return policy?
Rugs ordered in standard sizes and colorways as shown on our product pages are eligible for return within 14 days of delivery in original condition. Rugs ordered with any customization are final sale.
Do you offer free shipping?
Yes. All rugs ship free worldwide with duties and tariffs included.
Geometric pattern, warm earth tones, and the design heritage of the American Southwest — handwoven in premium New Zealand wool in hand-knotted and hand-tufted constructions. Available across earth tones and geometric directions in every size. Each design is available as shown or customized to your exact specifications.
Southwestern Rugs: Pattern With Heritage, Craft Without Compromise
The southwestern aesthetic in rug design draws from one of the richest geometric traditions in American visual culture. Navajo weaving, Pueblo textile work, and the Spanish Colonial rug traditions of New Mexico all contributed to a design vocabulary built on bold geometry, strong color contrast, and the kind of pattern that carries meaning rather than simply decoration. The terracotta, burnt sienna, deep indigo, cream, and sage palette of the Southwest is one of the most distinctive and enduring in American design — and one that translates remarkably well into contemporary interiors.
Jubi's southwestern rugs are handwoven by master artisans in Bhadohi, India, using premium New Zealand wool. The connection between southwestern textile tradition and the broader tradition of handwoven geometric rugs is more direct than it might appear — the stepped diamond, the zigzag border, the repeating geometric field are devices that appear across handwoven textile traditions from the American Southwest to Central Asia to West Africa. Jubi's artisans work in that continuous tradition of handwoven geometric craft, bringing it into the specific design directions of the southwestern aesthetic.
Southwestern Patterns and Palettes in Jubi's Collection
Warm earth tone palette is the first requirement for a southwestern rug. The Terracotta Block Hand-Tufted Wool Rug, Clay Tile Hand-Tufted Wool Rug, and Chestnut Octagon Link Hand-Knotted Wool Rug all sit in the warm, dusty palette that defines the southwestern register — terracotta, burnt orange, chestnut, cream. The Burgundy Gold Horizon Hand-Knotted Wool Rug takes the palette in a richer, deeper direction — the burgundy and gold combination that references the woven tradition of northern New Mexico.
For pattern, the Fieldwork Hand-Tufted Wool Rug and Inclinato Hand-Tufted Wool Rug bring diagonal and stepped geometric forms — the pattern language closest to the southwestern weaving tradition. The Brown Octagon Link Hand-Knotted Wool Rug and Kinetics III Hand-Tufted Wool Rug bring more complex geometric pattern in warm, earthy tones. The Sunset Mosaic Arch Hand-Tufted Wool Rug and Organic Fusion Hand-Tufted Wool Rug take the southwestern palette in a more abstract, organic direction.
Southwestern Rugs in Contemporary Interiors
The southwestern aesthetic works in contemporary interiors when it's treated as a design language rather than a costume. A terracotta geometric rug in premium wool on a white oak floor, with linen upholstery and natural plaster walls, reads as design-confident and considered — not as a themed room. The palette and the pattern do their work without requiring any additional southwestern signifiers around them. The Ridge Duo Hand-Tufted Wool Rug and Interval Hand-Knotted Wool Rug in warm earth tones both demonstrate this — geometric designs in southwestern palette that read as contemporary first and regional second.
Explore geometric rugs for the full pattern range, or kilim rugs for a related flat-woven geometric tradition. Every Jubi southwestern rug is available in custom sizes, shapes, and colorways — through the online customizer or directly with our studio.