Rugs
Our modern wool rugs are handmade to order in custom sizes and colors—designed to transform your space with softness and style.
Designed with intention. Crafted to last.
Every rug we make starts with original design and is built for everyday life—from bold silhouettes to quiet neutrals, all hand-finished in 100% New Zealand wool.
- 100% premium New Zealand wool
- Handcrafted by skilled artisans
- Customizable in size, shape, and color
Styled in Real Life
See how Jubi rugs come to life in real spaces, from designer installs to everyday homes.
The Craft Behind Every Rug
Each Jubi rug is handmade by skilled artisans using traditional techniques passed down through generations. From first knot to final trim, every step is rooted in care and intention.
The World's Most Luxurious Wool
We use 100% New Zealand wool, known for its natural softness, resilience, and rich color. It’s the foundation of every rug we make.
Tailored to Your Style
Design a rug that’s uniquely yours. Choose from 1,200 wool colors, custom sizes, and made-to-order shapes—all crafted to fit your space beautifully.
Let customers speak for us
This rug is such an eye-catching piece to add interest to any space.
Great quality, well made and it looks great.its a great addition to our bed.
Our new favorite blanket! It is beautiful and well made.
My rug cost me a pretty penny but I would say it’s worth it. Lovely colors and feel to the rug but it does shed a bit. Overall I am very pleased with this piece
Excellent quality. Shipping took longer than promised by a few weeks though.
I love stepping into and out of bed onto this incredibly plush and beautiful rug. Its unique organic shape lends the perfect finishing touch to our bedroom. It feels so luxuriously soft, and the color blends perfectly with our white-stained oak floors. Worth the wait for a very special rug. Amazing quality. Next, we will purchase the matching runner. Thank you, also for the excellent personal customer service and helping us find the perfect rug for our space.
Beautiful! I love looking at it every day! Thank you to Cassie for going above and beyond to ensure my Orange Slice arrived safely. Highly recommend !
So chic and classic.. Feels so nice! Super happy with these new pieces in my home.
Our neutral sofa needed a pop of color, and our living room has a tropical + abstract theme going, so this blanket is a perfect fit for us. Husband and I are very pleased we ordered this. Colors and quality are as described in the ad. I haven't yet laundered the blanket, so no telling whether the tassles will bunch up after washing.
Colors were exactly as shown, love this purchase.
Cute rug! I ordered the 4 ft size. Order was placed on 10/3/24 and delivered on 10/28/24 (from India to GA, USA). It was wrapped really tightly while rolled up, but it’s flattening out pretty well. Note the picture is from right after opening the package, so there are a few pieces of lint here and there, but vacuum should clean it up easily. Very happy with it, thanks!
Frequently Asked Questions
Jubi rugs are designed in Brooklyn and handmade using time-honored techniques by skilled artisans. We work with premium New Zealand wool, dyed to order in over 1,200 custom colors. Every rug is made just for you — no deadstock, no shortcuts. From graphic tufted shapes to oversized knotted heirlooms, our designs reflect modern living with warmth, depth, and personality. Learn more about our process on our Handmade Rugs page.
Each technique has a distinct texture, feel, and construction. Here's a quick overview:
Tufted Rugs: Plush and sculptural, ideal for bold shapes and everyday comfort
Knotted Rugs: Time-intensive, ultra-durable, and great for intricate patterns
Shag Rugs: Deep, soft pile — cozy and statement-making
Loomed Rugs: Flatwoven and versatile, ideal for layering or low-profile spaces
Oushak Rugs: Hand-knotted with soft, antique-inspired patterns
If you’re unsure which one fits your space, explore our Types of Rugs page — or get in touch and we’ll help you decide.
Yes — we exclusively use wool for all of our rugs, primarily New Zealand wool for its exceptional softness, strength, and rich color depth. It's a renewable, biodegradable material that holds up beautifully over time. Learn more about why we use it here.
Yes. Our rugs are made from high-quality wool and constructed by expert artisans. For high-traffic areas, we often recommend low-pile tufted or knotted styles for maximum longevity. Not sure what’s best for your space? We’re happy to advise — start by exploring rug types.
The right size depends on your room, furniture layout, and how much floor you want to cover. We make all sizes — including oversized and custom shapes. For tips, check out our Rug Size Guide or reach out for help.
Color can shift the entire feel of a space. If you're unsure where to begin, browse our Rugs by Color guide — or try the Online Rug Customizer to test out palettes. You can also send photos of your space, and we’ll help you choose or match colors.
Absolutely. You can customize the size, shape, color palette, and technique — or even create something completely original with us. Start with our Custom Rugs page or try the Online Rug Customizer to see designs in your own colors instantly.
We photograph all rugs in natural light and from multiple angles to show true color and texture. While color can appear slightly different depending on your screen or the lighting in your space, we do our best to capture those variations.
Because each rug is handmade, subtle differences in pattern, texture, or size (up to 0.5") are normal — and part of what makes yours truly one of a kind. The design will also be proportionally scaled to your selected size to ensure it looks balanced and beautiful in any dimension.
All rugs are made to order and shipped directly to your door. Expected timelines are included on every product page. Tufted rugs typically ship in 2–3 weeks. Knotted, loomed, shag, and Oushak rugs take 4–6 weeks. Delivery takes an additional 5 to 7 business days. You'll receive updates throughout the process.
If you need something urgently, check our collection of Ready to Ship Rugs that are available to dispatch immediately.
Rugs can be returned within 15 days of delivery with a 15% restocking fee. Custom rugs are not eligible for return. To cancel an order, please email hello@shop-jubi.com. Orders may only be canceled before production begins. For full details, see our Return Policy.
Most rugs will relax on their own within a few days. To help, roll the rug in the opposite direction, place heavy books or furniture on the corners, or flip the rug upside down to let the fibers settle naturally. We don’t recommend using steam. For more tips, visit our Rug Care Guide.
All wool rugs shed slightly at first, especially tufted and shag styles. Shedding will decrease with regular vacuuming and use. This is normal and doesn’t affect the quality or lifespan of the rug.
Vacuum regularly using low suction to protect the fibers. Blot spills immediately with a clean, damp cloth and avoid rubbing. For deep cleaning or tough stains, we recommend professional care. You can find more tips in our Rug Care Guide.
Keep Exploring
Best Sellers
Every rug is crafted with care, for your home and the world.
Shop by Color
Explore our collection of original rugs organized by color.
Shop by Style
Explore our original rug designs, curated by interior design styles.
Our Story
Explore how Jubi began and the values that shape every rug we make.
Sustainability
Every rug is crafted with care, for your home and the world.