Rugs

Modern rugs designed as artful foundations. Handmade in New Zealand wool and tailored in size and color, each piece is crafted to shape the atmosphere of a room.

Custom Modern Rugs, Crafted for Your Home.

Every Jubi rug begins as an original design in Brooklyn, then comes to life through the hands of skilled artisans. Using premium New Zealand wool, each piece is tailored in size, shape, and color to transform your space.

See the handmade rug process →

Frequently Asked Questions

Jubi rugs are designed in Brooklyn and handmade by artisans in Bhadohi, India, using premium New Zealand wool. With over 1,200 custom colors and every rug made one by one, each piece is tailored to your specifications — no deadstock, no shortcuts.

Learn more about our process on our Handmade Rugs page.

Yes. Every Jubi rug can be customized in size, shape, color palette, and technique — or created as a completely original design. Explore options on our Custom Rugs page or use the Online Customizer to see designs instantly in your own colors.

We can create any size, from smaller accents to oversized statement pieces up to 15 feet and beyond. Popular dimensions include 5x8, 8x10, and 9x12 — but every rug is fully customizable.

Timelines vary by technique: hand-tufted rugs are typically finished in 2-3 weeks, while knotted, loomed, and woven rugs take 4-5 weeks. Shipping requires an additional 5-7 days.

If you need something urgently, check our collection of Ready to Ship Rugs that are available to dispatch immediately.

Yes. Wool is naturally durable, resilient, and easy to maintain, making our rugs well-suited for living rooms, dining areas, and entryways.

The right size depends on your room, furniture layout, and how much floor you want to cover. We make all sizes — including oversized and custom shapes. For guidance, check out our Rug Size Guide or reach out for recommendations.

Color can shift the entire feel of a space. If you're unsure where to begin, browse our Rugs by Color guide — or try the Online Rug Customizer to test out palettes. You can also send photos of your space, and our team will help select or match colors.

We photograph all rugs in natural light to capture true color and texture, though tones may appear slightly different depending on your screen or lighting at home. Every Jubi rug is handmade, so subtle variations in pattern, texture, or size (up to 0.5") are part of the artisanal process. Each design is proportionally scaled to your chosen dimensions, ensuring it looks balanced and beautiful in any size.

All wool rugs shed slightly at first, especially tufted and shag styles. Shedding will decrease with regular vacuuming and use — this is normal and doesn’t affect quality or lifespan. Vacuum regularly on low suction, blot spills immediately with a clean, damp cloth, and avoid rubbing. For deep cleaning or tough stains, we recommend professional care. More tips can be found in our Rug Care Guide.

Rugs may be returned within 15 days of delivery with a 15% restocking fee. Custom rugs are final sale, except in cases of shipping damage. Orders may be canceled within 24 hours of purchase by contacting hello@shop-jubi.com. For full details, see our Return Policy.

More to Explore

Cream scalloped wool rug with round coffee table and blue velvet sofa in a sunlit room

Best Selling Rugs

Our most-loved designs, crafted to last.

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Three pom-poms in purple, brown, and pink held in a hand against a patterned rug background.

Custom Rugs

Turn your vision into a one-of-a-kind piece.

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Curved white sofa with glass coffee table on a custom pink hand-tufted wool rug

Lookbook

Modern interiors, styled with Jubi rugs.

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Three rolled-up rugs in blue, green, and multicolor patterns on a gray surface.

Shop by Color

Neutrals, earth tones, or bold modern hues.

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Designer planning color poms for a custom size area rug, showcasing personalized handmade wool rugs and modern rugs for living rooms

Trade Program

Exclusive benefits for design professionals.

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feet in slippers standing on a plush wool shaggy rug for comfort

Why Wool

Premium New Zealand wool, crafted to last.

Learn More →

An in-depth guide to modern wool rugs, custom sizes, and handmade luxury designs.

Modern Wool Rugs & Custom Rugs by Jubi

Custom Rugs Crafted for the Modern Home

At Jubi, every rug begins as an original design in Brooklyn and is handcrafted by artisans using premium New Zealand wool. Our custom rugs are made one by one, never deadstock, with over 1,200 colors available to tailor size, shape, and palette. Whether you’re seeking custom size rugs, custom shaped rugs, or a fully custom design rug, each piece is created to your specifications with no shortcuts.

Modern Rugs in Wool

Wool remains the most durable and luxurious fiber for flooring. Our modern wool rugs balance sculptural design with resilience, ideal for living room rugs, bedroom rugs, and runner rugs. From minimalist neutrals to statement textures, Jubi’s wool area rugs are designed to transform atmosphere while standing up to everyday life.

Handmade Wool Rugs in Every Technique

We specialize in every technique: custom tufted rugs, hand-knotted wool rugs, woven rugs, and shag rugs. Each offers a different texture, from the precision of a tufted rug to the depth of a knotted heirloom. Our types of rugs guide explains which style best fits your needs.

Custom Area Rugs in Every Size

Jubi offers complete flexibility, from a compact 2x3 rug or 3x5 rug to a statement 12x15 area rug. Popular sizes include the 5x7 rug, 6x9 rug, 8x10 rug, and 9x12 rug. For large interiors, we create 10x14 area rugs, 12x12 rugs, and oversized 15-foot rugs — always balanced in scale.

Shapes Beyond the Standard

Our collection includes round rugs, square rugs, oval rugs, and custom cut rugs. For those seeking something striking, explore our irregular rugs or geometric rugs — sculptural forms that function as art in the home.

Modern Rugs for Living Rooms and Beyond

A modern area rug anchors the atmosphere of a space. In the living room, a 9x12 area rug under a sofa creates cohesion; in the bedroom, a bedroom rug softens transitions; in the dining room, a 10x12 rug defines proportion. For hallways, our hallway runner rugs add both comfort and design.

Color as Design

Jubi rugs are available in every palette: the timeless cream rug, versatile grey rug, warm beige rug, or bold tones like a sage green rug, blue area rug, or black area rug. For pattern, explore a checkered rug, plaid rug, or colorful rug. See more in our Rugs by Color guide.

Luxury Area Rugs Designed for You

Every Jubi piece is a luxury rug, crafted from 100 percent wool rugs in custom sizes and shapes. From a boutique rug in Brooklyn to custom rugs near me searches in New York, we bring modern design and artisanal craft directly to clients worldwide.

Closing

Jubi rugs are not simply floor coverings — they are cool custom rugs, tailored to reflect your home and vision. Explore our full collections of modern rugs, boho rugs, mid-century modern rugs, or organic modern rugs to find your foundation.

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