Jubi Rugs Now Available at Urban Outfitters
We’re proud to share that Jubi rugs are now available at Urban Outfitters. A selection of 25 of our signature designs—bold, sculptural, and made from 100% New Zealand wool—are now part of Urban’s curated home collection.
Why Urban
This partnership brings our work to a broader audience of design lovers who share our belief in thoughtful, modern interiors. Urban is known for spotlighting distinctive, forward-thinking brands, and we’re honored to be featured alongside makers we admire.
In the Urban Edit
From soft neutrals to expressive shapes, here’s a glimpse at a few of the rugs now available at Urban Outfitters:
- Sculpted Edge — Our signature curved-edge design, now in cream, rose, and brown.
- Contour Edge — Rounded corners with tonal contrast in terracotta and warm beige.
- Soft Cream Checkered — A subtle geometric rug in all-wool softness.
- Colorful Checkered — Playful color pairings in a bold, graphic grid.
- Organic Fusion — Sculptural bi-color silhouette in rich wool pile.
- Stitched & Striped — Tufted linework that mimics stitched fringe detailing.
Each rug is designed to ground your space with shape and texture. View the full collection here.
Shaping the Collection
Every Jubi rug begins in our Brooklyn studio. From sketch to wool pom, we obsess over proportion, edge, and movement, refining each detail until it feels just right. Our pieces are handcrafted by skilled artisans using traditional tufting techniques and dyed to order in custom palettes. Learn more about our handmade rugs.
The rugs featured at Urban were selected for how well they express our approach to shape, tone, and construction.
Now at Urban Outfitters
You can now shop 25 of our signature rug designs at Urban Outfitters. Each piece is crafted from 100% New Zealand wool and designed in our Brooklyn studio, now available through Urban’s curated home selection.
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