Each Jubi rug is handmade by skilled artisans using traditional techniques passed down through generations. From first knot to final trim, every step is rooted in care and intention.
Explore our collection of customizable tufted rugs — available in over 1,200 wool colors, custom sizes, and made-to-order shapes. Crafted just for your space.
Our shag rugs are designed for maximum comfort, featuring an ultra-plush pile that adds warmth and softness to any space. Handcrafted with premium materials, they offer both durability and a luxurious feel underfoot. With customizable sizes and colors, each rug is tailored to fit your style and home perfectly.
Yes. We use sustainably sourced New Zealand wool, a renewable fiber known for its softness, resilience, and long-term wear. These rugs perform well in high-traffic areas like living rooms, as well as low-traffic spaces like bedrooms or offices.
We photograph all rugs in natural light to show true color and texture, but colors may appear slightly different depending on your lighting or screen. Each rug is made by hand, so small variations are normal and part of what makes your piece unique. The design will be proportionally scaled to your selected dimensions.
Yes! All of our rugs are fully customizable to suit your vision. You can choose the size, shape, and color to perfectly complement your space and style. Explore our Custom Rugs page for more details.
Vacuum regularly using low suction to protect the fibers. Blot spills immediately with a clean, damp cloth and avoid rubbing. For deep cleaning or tough stains, we recommend professional care. You can find more tips in our Rug Care Guide.
Shag rugs are made to order and typically ship within 4 to 5 weeks. Delivery takes an additional 5 to 7 business days. You'll receive updates throughout the process.
Rugs can be returned within 15 days of delivery with a 15% restocking fee. Custom rugs are not eligible for return. To cancel an order, please email hello@shop-jubi.com. Orders may only be canceled before production begins. For full details, see our Return Policy.
The Rolling Tides Shag Wool Runner captures the beauty of organic movement through plush, sculpted texture. Flowing lines are carved into soft tonal wool, creating the sensation of waves or shifting sands beneath your feet. Hand-tufted from premium New Zealand wool, this runner offers a rich, tactile surface that feels luxurious yet grounded.
Perfect for hallways, entryways, narrow kitchens, or cozy corridors, the Rolling Tides Runner invites warmth, softness, and relaxed sophistication into everyday spaces. Whether layered into a modern organic home, styled into a coastal entryway, or placed along a creative workspace, its textured rhythm brings natural beauty into any setting. Available in flexible lengths like 6 ft, 8 ft, 10 ft, and 12 ft—with full customization available for the perfect fit.
