The World's Most Luxurious Wool
We use 100% New Zealand wool, known for its natural softness, resilience, and rich color. It’s the foundation of every rug we make.
Styled Spaces
From designer installs to everyday homes, see how our rugs come to life.
Create Your Perfect Rug
Use our online customizer to tailor the Rolling Tides Shag Rug to perfectly suit your space and style.
Frequently Asked Questions
The Rolling Tides Shag Rug is a sculptural design inspired by natural movement. Each contour is hand-carved into plush, hand-knotted wool, creating organic ridges that shift beautifully with light and shadow. Its irregular shape makes it feel more like an art piece than a traditional rug, perfect for grounding a room with texture and softness.
Yes! The Rolling Tides Shag Rug is fully customizable in both size and color. You can preview a curated palette of our most popular tones using our online customizer.
We also offer over 1,200 wool colors and can adjust the shape or scale of the design to suit your space. If you don’t see what you're looking for, contact us–we’re happy to help.
We photograph all rugs in natural light to show the most accurate color and texture possible. That said, color is always influenced by its surroundings—lighting type, time of day, direction of your windows, even nearby colors can all subtly shift how a rug appears in your space. This is true of all textiles and materials.
Each rug is made by hand, so slight variations in color and detailing are natural and part of what makes your piece uniquely yours.
Yes. We use premium New Zealand wool, a renewable fiber known for its softness, resilience, and longevity. The Rolling Tides Rug holds up well in high-traffic areas like living rooms or entryways, but its plush feel also makes it a favorite for bedrooms, nurseries, or any space where comfort is key.
We offer a size guide specifically for the Rolling Tides Shag Rug here, with detailed dimensions and coverage area for each option.
For more general tips on sizing by room, see our full Rug Size Guide.
Vacuum regularly using low suction to protect the fibers. Blot spills immediately with a clean, damp cloth–avoid rubbing. For deep cleaning or tough stains, we recommend professional rug care.
Rugs ship rolled, so slight creasing is normal. The fibers will naturally relax over time. To speed up the process, you can gently lay the rug upside down for a day or place books on any raised edges.
You can find more tips in our Rug Care Guide.
This hand-knotted shag rug is made to order. The knotting process is labor-intensive, and most rugs ship within 5 to 6 weeks of your order date. Delivery takes an additional 5 to 7 business days. We offer complimentary worldwide shipping and will keep you updated throughout the process.
Rugs can be returned within 15 days of delivery with a 15% restocking fee.
Custom rugs are not eligible for return.
Orders can be canceled within 24 hours of purchase. After that, a cancellation fee may apply.
To start a return or request a cancellation, please email hello@shop-jubi.com. For full details, see our Return Policy
The Craft Behind Every Rug
Each Jubi rug is handmade by skilled artisans using traditional techniques passed down through generations. From first knot to final trim, every step is rooted in care and intention.
Customer Reviews
I love stepping into and out of bed onto this incredibly plush and beautiful rug. Its unique organic shape lends the perfect finishing touch to our bedroom. It feels so luxuriously soft, and the color blends perfectly with our white-stained oak floors. Worth the wait for a very special rug. Amazing quality. Next, we will purchase the matching runner. Thank you, also for the excellent personal customer service and helping us find the perfect rug for our space.
Keep Exploring
Organic Form, Plush Texture
This sculptural shag rug blends a bold silhouette with soft, high-pile texture for a design that feels playful and grounded. Available in warm brown, creamy tan, and custom colors, the Rolling Tides Rug is hand-knotted from plush New Zealand wool to create a luxurious surface with dimensional depth. Whether you choose a 6x9 shag rug for your bedroom or a large 9x12 shag rug to anchor a living room, its irregular shape makes a distinctive statement. It works beautifully as a neutral area rug in modern interiors, cozy nurseries, or any space that benefits from a soft, layered focal point.
Available Sizes and Custom Options
Each piece is made to order and fully customizable. Choose from popular sizes like 5x7, 6x9, 8x10, and 9x12, or request a custom size for your unique layout. We also offer this design in round, square, and runner rug formats. Looking for a white shag rug or a beige rug in an abstract form? This piece can be tailored to match your space, whether you’re styling a mid-century living room, a modern nursery, or a layered boho-inspired interior.
For full details, see our custom rug services.
Why Choose a Wool Shag Rug?
Handmade from 100% New Zealand wool, this plush rug offers warmth, durability, and softness underfoot. Unlike synthetic shag carpets, wool shag rugs are naturally stain-resistant, breathable, and long-lasting. The thick, fluffy pile delivers both comfort and texture, ideal for grounding larger spaces like open-plan living rooms or creating a cozy zone in bedrooms. This rug also makes an excellent neutral foundation in design-forward homes looking for soft rugs that balance form with function.