Styled in Real Life
Our tufted rugs bring life, texture, and color to creative homes around the world.
Design a Rug That’s Uniquely Yours
Explore our collection of customizable tufted rugs — available in over 1,200 wool colors, custom sizes, and made-to-order shapes. Crafted just for your space.
Why Our Tufted Rugs Stand Out
Designed for comfort, movement, and form—each tufted rug is made to order in your choice of color, size, and shape.
Sculptural Texture
Graphic silhouettes and plush surfaces bring softness and movement to modern interiors.
New Zealand Wool in 1,200+ Colors
We use premium, sustainably sourced wool, dyed to match your palette with precision and depth.
Made by Skilled Artisans
Each rug is tufted by hand using time-honored techniques—with no deadstock, no waste, and nothing mass-produced.
Let customers speak for us
This rug is such an eye-catching piece to add interest to any space.
Great quality, well made and it looks great.its a great addition to our bed.
Our new favorite blanket! It is beautiful and well made.
My rug cost me a pretty penny but I would say it’s worth it. Lovely colors and feel to the rug but it does shed a bit. Overall I am very pleased with this piece
Excellent quality. Shipping took longer than promised by a few weeks though.
I love stepping into and out of bed onto this incredibly plush and beautiful rug. Its unique organic shape lends the perfect finishing touch to our bedroom. It feels so luxuriously soft, and the color blends perfectly with our white-stained oak floors. Worth the wait for a very special rug. Amazing quality. Next, we will purchase the matching runner. Thank you, also for the excellent personal customer service and helping us find the perfect rug for our space.
Beautiful! I love looking at it every day! Thank you to Cassie for going above and beyond to ensure my Orange Slice arrived safely. Highly recommend !
So chic and classic.. Feels so nice! Super happy with these new pieces in my home.
Our neutral sofa needed a pop of color, and our living room has a tropical + abstract theme going, so this blanket is a perfect fit for us. Husband and I are very pleased we ordered this. Colors and quality are as described in the ad. I haven't yet laundered the blanket, so no telling whether the tassles will bunch up after washing.
Colors were exactly as shown, love this purchase.
Cute rug! I ordered the 4 ft size. Order was placed on 10/3/24 and delivered on 10/28/24 (from India to GA, USA). It was wrapped really tightly while rolled up, but it’s flattening out pretty well. Note the picture is from right after opening the package, so there are a few pieces of lint here and there, but vacuum should clean it up easily. Very happy with it, thanks!
Customer Reviews
Looks great. Thank you very much.
The rug is of good quality and color and matches the pictures on the seller’s site. All smooth and lovely. However. I received my 9’ x 12’ rug custom made in India and I t arrived about four days later than I was originally told but understandable. It was folded in half length wise and folded again in half. Then folded into eighths in the other direction. It had arrived wrapped many many times so it was tightly wrapped on its two week journey from India. The DHL guy delivered it in a heavy bundle that measured approximately 3’ x 4’. There are so many fold lines and creases that it’s taken me over 45 minutes to steam a 2’ x 12’ area with a damp white towel and hot iron over these folds and creases. If I’d known that I would have to do this to flatten out this rug, I would not have purchased it.
Lovely rug for my bathroom
Frequently Asked Questions
Our tufted rugs are handcrafted from premium New Zealand wool using traditional techniques that create dense, sculptural texture with lasting durability. Each rug is made to order in your choice of size, shape, and color, designed to bring bold form and softness to your space.
Yes. We use sustainably sourced New Zealand wool, a renewable fiber known for its softness, resilience, and long-term wear. These rugs perform well in high-traffic areas like living rooms, as well as low-traffic spaces like bedrooms or offices.
We photograph all rugs in natural light to show true color and texture, but colors may appear slightly different depending on your lighting or screen. Each rug is made by hand, so small variations are normal and part of what makes your piece unique. The design will be proportionally scaled to your selected dimensions.
Yes. Every rug is fully customizable in size, color, and shape. Visit our Custom Rugs page to explore your options, or contact us to create something entirely your own.
Vacuum regularly using low suction to protect the fibers. Blot spills immediately with a clean, damp cloth and avoid rubbing. For deep cleaning or tough stains, we recommend professional care. You can find more tips in our Rug Care Guide.
Tufted rugs are made to order and typically ship within 2 to 3 weeks. Delivery takes an additional 5 to 7 business days. You'll receive updates throughout the process.
Rugs can be returned within 15 days of delivery with a 15% restocking fee. Custom rugs are not eligible for return. To cancel an order, please email hello@shop-jubi.com. Orders may only be canceled before production begins. For full details, see our Return Policy.
More to Explore
Our Best Sellers
Customer favorites, made to order in custom sizes and colors.
How Our Rugs Are Made
A closer look at the process, materials, and hands behind each rug.
Rug Size Guide
Find the right fit with our illustrated size guide and care tips.
Custom Rug Services
Work with us to design a rug that’s entirely your own.
Shop by Interior Style
Explore designs curated by aesthetic—from minimal to bold.