Cassie Dagostino's grandmother made couture. Gowns and tailored pieces, built by hand with a precision that treated every material decision as consequential. Cassie would draw pieces and watch her grandmother make them real. In that process, watching an idea become a physical object made with skill and the right materials, she developed an obsession that never left her.

She channeled it into rugs — not traditional ones, but architectural pieces with strong geometry, organic form, and considered color that could define a room rather than simply occupy it. She made them herself first, working directly with wool and construction until she understood what the designs truly demanded.

What they demanded was Bhadohi. The historic center of handmade rug production, where fourth-generation weaving families have spent their lives mastering a craft that cannot be rushed.

Jubi was founded in 2021. A New York design studio and Bhadohi's master artisan families, working together on every piece. Handwoven from premium New Zealand wool. Made to order, one rug at a time.