Rugs by Technique
The construction method shapes how a rug looks, feels, and wears. Find the technique that fits your space.
Choosing the Right Technique
Each construction method produces a distinct result. From the dense, refined surface of hand-knotted to the sculpted pile of hand-tufted, the relaxed texture of hand-loomed, the depth of shag, and the lightweight versatility of flatweave. The right choice depends on the design, the space, and how the rug will be used.
100vw, 50vw
100vw, 50vw
100vw, 50vw
100vw, 50vw
100vw, 50vw
Frequently Asked Questions
What is the most durable rug construction?
Hand-knotted. The knots are tied individually into the foundation, creating a structure that can last generations with proper care.
What's the difference between hand-knotted and hand-tufted?
Hand-knotted rugs are woven knot by knot into a foundation — a slower process that produces a denser, longer-lasting result. Hand-tufted rugs are made by punching yarn through a backing with a tufting gun, then securing it with a latex backing. Both are handmade, but the construction and longevity differ.
Are all Jubi rugs made from the same materials?
All construction types are crafted in premium New Zealand wool. The technique affects the texture and weight, not the material quality.
Which technique is best for high-traffic areas?
Hand-knotted and flatwoven rugs hold up best in high-traffic spaces. Hand-tufted rugs are better suited to lower-traffic areas like bedrooms.
Can I get any design in any construction type?
Not all designs are available in every technique — each design is developed for a specific construction. If you're looking for a particular design in a different technique, contact our studio to discuss what's possible.
Do all techniques shed?
Hand-tufted and shag rugs shed more initially — this is normal and temporary. Hand-knotted and flatwoven rugs shed minimally. All shedding settles within the first few months of use.
The construction method is the most important technical decision in choosing a rug — it determines durability, pile quality, and how the piece will look and feel over years of use. Browse by construction below, or read the comparison guide. For a fuller explanation of each method, see types of rugs.
Construction at a Glance
Hand-knotted: Each knot tied individually by an artisan. The most labor-intensive construction, producing the densest pile, the most precise pattern, and the most durable surface in the collection. The right choice for high-traffic rooms and long-term investment pieces. Pile holds its structure, color, and pattern integrity for decades.
Hand-tufted: Each tuft placed by an artisan working through the design by hand. Allows greater color complexity and a wider range of pile heights than hand-knotting. Plush, substantial surface with strong tactile quality. The most versatile construction for design range and pile variation.
Hand-loomed: Woven on a traditional loom by an artisan managing warp and weft by hand. Flat to low-pile surface with a textile-like quality — the softest and most fabric-like of the constructions. Well-suited to bedrooms and rooms where the rug's tactile warmth is the priority.
Flatweave: No pile — the wool is woven into a flat surface. The thinnest and most lightweight construction, with geometric pattern clarity that pile constructions can soften. Ideal for layering, high-traffic corridors, and rooms where a low-profile floor covering is needed.
Shag: Long, high pile that prioritizes tactile depth. Exceptionally soft underfoot; the extended pile creates a surface with visual movement and warmth. Jubi's shag pieces are hand-knotted in premium New Zealand wool for pile longevity under use.
Not sure which construction fits your project? Read the full construction guide or contact the studio for trade and commercial specification support.