Tufted Knotted Shag Loomed Woven

Types of Rugs

At Jubi, each rug is handmade using time-honored techniques that ensure quality and longevity. Learn how each type differs and which is best for your space. Crafted from premium New Zealand wool, our rugs can be customized in any size, shape, or color.

Learn About Rug Types → Shop All Rugs →
types of rugs stacked on top of each other with thick sculptural shapes and piles

What are the different types of rugs?

“Type of rug” usually refers to the technique used to make it, which determines its texture and surface. At Jubi, we specialize in all traditional rug-making methods. Learn more in this guide and explore how different rug styles, patterns, and materials create distinct looks and feels.

hand tufted rug texture

Tufted Rugs

hand-knotted rug texture

Knotted Rugs

shag rug texture

Shag Rugs

hand loomed rug texture

Loomed Rugs

Woven Rugs

Hand-Tufted Rugs

Hand-tufted rugs are made by pushing wool through a fabric base to create a dense, textural surface. Each piece is then secured with a cotton backing and finished by hand along the edges for durability. The result is a plush, soft feel with sculptural dimension.

This versatile technique allows for curves, sculptural silhouettes, and detailed carving, making it ideal for modern patterned designs. With the aid of a tufting tool, it’s also the fastest method for producing a handmade rug. All Jubi tufted rugs are crafted from premium New Zealand wool and can be made in any size, shape, or color.

Pile Height: 0.5"–1.5", fully customizable.

Shop Tufted Rugs →
Close-up of sculpted wool rug edge showing scalloped rust border and cream stripe carving

What is a tufted rug?

hand tufted rugs process

Handmade with a Tufting Tool

Wool is pushed through a fabric base by hand, creating a dense, textural surface that’s later secured with a cotton backing.
hand tufted sculpted wool rug modern living room

Sculptural and Versatile

Perfect for curves, waves, and detailed carving — tufted rugs allow for expressive, modern forms and intricate patterning.
hand tufted rug wool texture soft

Soft, Dimensional Texture

The pile can range from low and dense to high and plush, offering a cushioned feel underfoot and sculpted surface detail.

Our Tufted Rug Collection

Shop All Tufted Rugs →
Modern sculptural wool rug in 5x8 size with wavy carved stripes and scalloped edges in green tones

Sculpted Edge Hand Tufted New Zealand Wool Rug

$348 
 - $7,388
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5x8 oval leaf-shaped rug in terracotta and cream with organic scalloped edges for modern boho or coastal interiors

Fronda Hand Tufted Wool Rug

$788 
 - $7,288
Modern wool abstract area rug in neutral tones with sculpted layers, 8x10 size

Rolling Tides Organic Shaped Hand Tufted Wool Rug

$668 
 - $7,798
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Modern geometric 8x10 area rug with lavender, rust, and forest green color blocks for mid century inspired interiors
Modern bedroom with a geometric purple, orange and green wool rug with contemporary bed, lamps, and decorative pillows against a textured wall lifestyle

Violet Axis Hand Tufted Wool Rug

$318 
 - $7,708
8x10 hand-tufted neutral tan and cream wool area rug with a modern golden circle and fine line design, perfect for organic modern or Japandi living rooms
Neutral golden circle wool rug styled in an open modern living room space, showcasing a warm, earthy organic design lifestyle

Golden Geometry Hand Tufted New Zealand Wool Rug

$318 
 - $7,708
4x6 arch-shaped wool rug with hand-tufted color block design in burnt orange, brown, burgundy, ochre, and cream tones

Sunset Mosaic Arch Hand Tufted Wool Rug

$368 
 - $7,488
3x5 green and blue wavy abstract rug with playful scalloped edges, modern organic design for living rooms or bedrooms.

Burst Oval Hand Tufted New Zealand Wool Rug

$348 
 - $6,958
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Sage green oval rug with concentric carved lines, a minimalist Japandi-inspired 4x6 or 5x7 organic wool rug for entryways or bedrooms

Zen Garden Hand Tufted Wool Rug

$318 
 - $7,708
8x10 modern burgundy and pink wool checkered rug with tonal square pattern and soft plush texture
Handmade wool checkered rug in maroon, pink, and burgundy in a warm, modern kitchen dining room with a wooden table, accents and a white ceiling light lifestyle

Burgundy Checkered Hand Tufted Wool Rug

$318 
 - $7,708
Burnt orange wool area rug in 8x10 size, perfect for cozy boho living rooms, modern bedrooms, and dining spaces
Rich terracotta orange wool rug styled under modern seating, ideal 9x12 rug for dining rooms or Japandi-inspired living areas lifestyle

Solid Color Hand Tufted New Zealand Wool Rug

$268 
 - $5,208
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Hand-Knotted Rugs

Knotted rugs are made entirely by hand, with individual knots tied one by one onto a loom. This meticulous process forms the rug’s structure, creating dense, detailed patterns and a strong foundation that lasts for generations. The result is a richly textured surface with subtle variations that reveal the hand of the maker.

Hand-knotted rugs are ideal for geometric motifs, tonal variations, and heirloom-quality pieces. Styles such as Persian, Oriental, and Turkish Oushak are all examples of this traditional technique. All Jubi knotted rugs are crafted from premium New Zealand wool and can be made in any size, shape, or color.

Pile Height: 0.25"–2" (shag), fully customizable.

Shop Knotted Rugs →
hand knotted wool rugs in modern patterns and earthy boho colors

What is a hand-knotted rug?

hand knotted wool rug type

Individually Tied by Hand

Each knot is tied one by one onto a loom, creating intricate patterns and a durable foundation built to last for generations.
hand knotted rug soft wool texture pattern

Naturally Textured and Detailed

The density of the knots gives the surface rich dimension, with subtle variations that highlight the craftsmanship of the maker.
persian knotted rug modern living room

Heirloom-Quality

Hand-knotted rugs are the most traditional and enduring technique, favored for their strength, refined texture, and lasting beauty.

Our Hand-Knotted Rug Collection

Shop All Knotted Rugs →
8x10 forest green hand-knotted wool rug with geometric octagon pattern and textured artisan weave
Modern living room with yellow sofa, green wool geometric rug, and large windows lifestyle

Octagon Link Hand-Knotted Geometric Wool Rug

$358 
 - $8,078
8x10 rust green and beige hand-knotted wool rug with modern striped geometric pattern and soft natural texture
Close-up of a textured mid century rug with geometric pattern

Interval Hand-Knotted Geometric Wool Rug

$388 
 - $9,848
New Colors
8x10 brown geometric area rug perfect for anchoring a mid-century styled room
Deep brown handmade wool rug with structured box design in an organic modern living space lifestyle

Boxstep Bold Grid Hand-Knotted Wool Rug

$758 
 - $8,078
8x10 mid century modern hand knotted wool rug with geometric pattern in neutral brown and tan tones
Modern geometric wool rug with small square motifs, hand knotted in tan and black, perfect for Japandi or MCM homes lifestyle

Desert Matrix Hand-Knotted Wool Rug

$388 
 - $9,848
New Colors
9x12 green geometric wool area rug with simple modern black grid design perfect for bedroom, living room, and kitchen

Gridline Hand-Knotted Wool Rug

$358 
 - $9,108
8x10 multicolor hand-knotted wool rug with modern abstract stripe and color block pattern
Close-up of hand-knotted wool rug with blue, burgundy, and gold color blocks and fringe edging

Twilight Reflection Hand Knotted Wool Rug

$388 
 - $9,848
New Colors
Beige and brown geometric patterned rug on a plain background
Close-up of patterned rugs with geometric design in brown and beige colors lifestyle

Earth Tone Octagon Link Hand-Knotted Geometric Wool Rug

$358 
 - $8,078
8x10 checkered living room rug with vibrant multicolor palette for boho and modern interiors
8x10 colorful checkered wool area rug with fringe in a modern boho living room with plush brown couch lifestyle

Colorful Checkered Hand Knotted Wool Rug

$388 
 - $9,848
Hand-knotted wool rug with intricate botanical pattern in rust red and gold, 8x10 area rug
8x10 burnt orange persian rug with traditional floral motifs in a modern living room with rust couch and wood table

Amber Vine Hand-Knotted Wool Rug

$878 
 - $10,598
Natural wool checkered rug in neutral tan and brown tones, shown in 8x10 size, perfect for modern dining rooms, living rooms, and Japandi interiors
Close-up of brown and cream wool rug with bold checkered print, woven mid-century modern texture in warm tones

Brown and Tan Checkered Grid Hand Knotted Wool Rug

$388 
 - $9,848
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Shag Rugs

Shag rugs are made by hand using the same knotting technique as traditional rugs, but with longer strands of wool that create a deep, luxuriously plush pile. The result is a soft, tactile surface with rich texture and warmth underfoot.

Known for their dimensional depth and sculptural quality, shag rugs can be carved by hand for added form and movement. Often inspired by Moroccan designs, they bring a relaxed, tactile feel to modern interiors. All Jubi shag rugs are made from premium New Zealand wool and can be customized in any color, shape, or size.

Pile Height: 1"–2", fully customizable.

Shop Shag Rugs →
wool shaggy rug with thick pile in cream

What is a shag rug?

shag wool rug handmade process

Made by Hand with Long Wool Strands

Each strand of wool is knotted by hand to create a thick, plush pile with natural movement and depth.
shag wool rug soft thick texture

Sculptural and Dimensional

Long fibers can be hand-carved for subtle contouring, adding form and texture to the surface.
shag rug in a modern bedroom

Soft, Relaxed, and Luxurious

Defined by a deep pile and organic texture, shag rugs have a tactile softness and sense of ease suited to modern interiors.

Our Shag Rug Collection

Shop All Shag Rugs →
Modern irregular shaped large shag rug in warm brown with sculptural carved texture
plush brown shag rug with organic carved lines and thick cozy texture in a modern sunny living room lifestyle

Rolling Tides Organic Shaped Shag Wool Rug

$698 
 - $10,618
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Hand-tufted cream-colored runner rug with a sculptural, high-pile design featuring organic, wavy textures for a plush and modern aesthetic.
eclectic designer room with wooden bed, shaggy rugs colorful artwork on walls, and modern decorative pillows.

Rolling Tides Shag Wool Runner Rug

$648 
 - $2,138
5.0 (1)
8x10 plush red shag rug with golden striped ends and hand-knotted fringe, perfect for modern or bohemian living rooms
Detail of thick red shag pile with golden yellow stripe, showing soft high-pile texture and handcrafted finish

Orlo Burgundy and Gold Hand-Knotted Shag Wool Rug

$328 
 - $8,378
green and purple colorful pastel abstract shag rug, modern wavy wool rug for living room
black cat lounging on a handmade plush colorful shag living room wool rug

Green and Purple Oasis Moroccan Shag Wool Rug

$358 
 - $7,608
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5x8 modern peach and green shag rug with high-pile geometric maze pattern and bold block design
Bold green and peach 5x8 wool shag rug with graphic striped pattern, in a modern living room lifestyle

Green and Peach Maze Moroccan Shag Wool Rug

$358 
 - $7,608
Bright blue hand-tufted shag rug with black diamond pattern, perfect as an 8x10 or 5x8 colorful wool area rug for modern living rooms
Sky blue shag rug with black diamond motif, funky colorful area rug for modern bedrooms and relaxed living spaces

Blue Diamond Geometric Shag Wool Rug

$328 
 - $6,998
Sage green shag rug with black diamond design, cozy boho modern rug for bedrooms, living rooms, and creative spaces
Lilac purple shag rug with black diamond pattern, colorful boho rug perfect for playful living rooms, bedrooms, or nurseries

Colorful Diamond Moroccan Shag Wool Rug

$328 
 - $6,998

Hand-Loomed Rugs

Hand-loomed rugs are made by weaving horizontal weft threads through vertical warp threads on a loom, producing a low, even pile. The result is a consistent surface with clean edges and a refined, structured appearance.

These rugs have a soft yet firm feel underfoot, ideal for rooms that call for polish without excess texture. Loomed rugs can also be hand-carved for subtle ribbing or linear designs. All Jubi loomed rugs are made from premium New Zealand wool and can be customized in any size, shape, or color.

Pile Height: Approx. 0.5", fully customizable.

Shop Loomed Rugs →
Two ombre loomed wool rugs, one purple and one blue, on a white background.

What is a hand-loomed rug?

hand loomed wool rug type

Woven by Hand on a Loom

Horizontal weft threads are woven through vertical warp threads to form a smooth, even pile.
hand loomed rug in modern living room in vibrant pink

Clean and Structured Surface

Defined by its uniform texture and precise edges, a hand-loomed rug offers a polished, tailored look.
hand loomed wool rug soft texture

Soft but Firm Underfoot

With its low pile and consistent weave, it provides a comfortable yet stable feel ideal for refined interiors.

Our Hand-Loomed Rug Collection

Shop All Loomed Rugs →
New
dark chocolate brown textured wool rug on a white background
Close-up of a chocolate brown textured rug with a white border on a light gray background

Haven Hand-Loomed Wool Rug

$358 
 - $7,608
New
Gradient purple wool rug on a white background
Two ombre loomed wool rugs, one purple and one blue, on a white background.

Ombre Horizon Hand-Loomed Wool Rug

$358 
 - $7,608
8x10 pink ombre hand loomed wool area rug for boho and modern interiors
Pink Ombre Loomed Rug in an elegant living room with a curved cream sofa, modern glass coffee table, and soft natural light lifestyle

Pink Ombre Hand Loomed Wool Rug

$388 
 - $9,848
4.0 (1)
10x10 rug in a hand-loomed pink ombre design crafted by artisans from wool
bright pink texture of a hand loomed modern wool area rug with blush ombre effect

Pink Ombre Hand-Loomed Wool Square Rug

$858 
 - $10,208

Hand-Woven Rugs

Hand-woven rugs are made by interlacing warp and weft yarns to create a flat, durable surface with no pile. The result is a lightweight construction with natural texture and subtle variation throughout.

These rugs are easy to maintain and ideal for high-traffic areas or layered styling. Their flat woven structure offers a relaxed, versatile look that suits both modern and traditional spaces. All Jubi hand-woven rugs are crafted from premium New Zealand wool and can be customized in any size or color.

Pile Height: Flatwoven, no pile.

Shop Woven Rugs →
Textured wool accent rug in 2x3 with colorful woven floral outlines, small handmade rug for entryway or kitchen

What is a hand-woven rug?

hand woven rug process

Crafted by Interlacing Warp and Weft

Yarns are woven together on a loom to form a flat, durable surface with no pile.
flat woven wool rug texture

Lightweight and Durable

The thin, flexible structure makes these rugs easy to move, layer, and maintain — ideal for everyday use.
modern flatweave wool rug

Naturally Textured and Versatile

A subtle weave pattern adds organic texture and structure, suited to both modern and traditional spaces.

Our Hand-Woven Rug Collection

Shop All Woven Rugs →
Squiggly Tan Woven Durrie Rug
Handmade Wool Rug with Abstract Squiggly Design

Squiggly Tan Woven Wool Rug

$299 
 - $2,349
5x8 green and purple flatwoven rug with sculpted rounded edges and abstract curved stripe pattern
Flatwoven green and purple wool rug with rounded edge detail and modern abstract striped design

Temple Steps Scalloped Flat Woven Wool Rug

$255 
 - $5,798
black checkered wool rug hand woven from premium wool with low profile flatweave
Close-up of a checkered black and gray woven wool rug on a white surface

Black and Gray Checkered Flatweave Wool Rug

$218 
 - $5,400

Compare Rug Types

Prefer to compare side-by-side? Here’s a quick breakdown of the key features of each technique.

Technique Pile Height Feel Best For Durability Customizable
Tufted 0.5–1.5" Soft, plush; sculpted Modern patterns, curves & carving; living rooms, bedrooms Medium ✔
Knotted 0.25–2" Dense, richly textured Heirloom pieces, geometric or tonal motifs; high-traffic spaces Very high ✔
Shag 1–2" Ultra-plush, tactile Bedrooms, lounges, relaxed modern spaces Medium ✔
Loomed 0.5" Smooth, structured; soft-firm Dining rooms, offices, refined interiors High ✔
Woven 0.25" (no pile) Flat, naturally textured; lightweight Kitchens, hallways, layering; high-traffic areas Very High ✔

Tufted

Pile Height: 0.5–1.5"

Feel: Soft, plush; sculpted

Best For: Modern patterns, curves & carving; living rooms, bedrooms

Durability: Medium

Customizable: ✔

Knotted

Pile Height: 0.25–2"

Feel: Dense, richly textured

Best For: Heirloom pieces, geometric or tonal motifs; high-traffic spaces

Durability: Very high

Customizable: ✔

Shag

Pile Height: 1–2"

Feel: Ultra-plush, tactile

Best For: Bedrooms, lounges, relaxed modern spaces

Durability: Medium

Customizable: ✔

Loomed

Pile Height: 0.5"

Feel: Smooth, structured; soft-firm

Best For: Dining rooms, offices, refined interiors

Durability: High

Customizable: ✔

Woven

Pile Height: 0.25" (no pile)

Feel: Flat, naturally textured; lightweight

Best For: Kitchens, hallways, layering; high-traffic areas

Durability: Very High

Customizable: ✔

Frequently Asked Questions

Each technique creates a distinct feel and texture:

  • Tufted rugs are plush and sculptural, ideal for bold shapes and softness underfoot.
  • Knotted rugs are dense and detailed, offering the most durability and heirloom quality.
  • Woven rugs are flat and sleek—perfect for minimal, high-traffic areas.

For busy areas like hallways, entryways, or dining rooms, we recommend knotted or woven rugs. Both offer high durability and wear beautifully over time.

If you’re looking for softness, choose a tufted or shag rug. Both have a cushioned, cozy feel that’s ideal for bedrooms and living spaces.

View our Rug Size Guide →

Yes—every rug we make is customizable in size, shape, and over 1,200 wool colors, no matter the technique.

Learn more about our Custom Rugs →

Yes. Knotted rugs typically require the most time and craftsmanship, making them our most premium option. Tufted and woven rugs are more cost-efficient and faster to produce.

  • Tufted rugs: 2–3 weeks
  • Knotted rugs: 4–6 weeks
  • Shag, woven, and loomed rugs: 3–5 weeks.

All rugs are handmade to order and ship shortly after production.

Yes! We offer 2' x 3' samples of most rug styles. A refundable deposit applies.

Contact us for more information →