It All Starts With the Wool
We use New Zealand wool for its strength, softness, and sustainability. Grown on lush pastures and prized worldwide, it’s the finest material for a rug that looks good, feels better, and lasts for years.
Every Jubi rug begins with this premium fiber—crafted by skilled hands into pieces that bring comfort, character, and modern design to your home.
Where Our Wool Comes From
Our wool comes from sheep raised in New Zealand’s open pastures, where ethical farming and low-impact practices ensure every fiber is as pure as it is soft.
Eco-Friendly
New Zealand wool is a renewable resource, harvested using low-impact methods that protect the land and animals.
Humane Practices
Farmers prioritize the well-being of their sheep, raising them in open pastures and minimizing stress at every step.
Ethical Standards
Strict animal welfare and environmental policies guide every stage of wool production in New Zealand.
Benefits of New Zealand Wool Rugs
New Zealand wool doesn’t just look good — it performs beautifully. Here’s why we use it in every Jubi rug.
Durability
Naturally strong and built to last — even in high-traffic areas.
Softness
Plush, cozy texture that feels gentle underfoot.
Natural Resistance
Resists stains, odors, and dirt with minimal upkeep.
Hypoallergenic
Wool helps reduce dust, allergens, and static.
Sustainability
Renewable, responsibly sourced, and biodegradable.
Temperature Regulating
Wool helps balance warmth and airflow for year-round comfort.
Crafted by Hand, One Rug at a Time
Every Jubi rug begins with skill, patience, and tradition.
The Craft Is the Difference
Each Jubi rug is handcrafted using traditional techniques like tufting and knotting. This artisanal approach ensures every detail is intentional — a blend of structure, softness, and soul that machines can’t replicate.
Why Our Customers Love NZ Wool Rugs
Hear what people are saying about the rugs they live with every day.
“It’s the softest rug I’ve ever owned — and it still looks perfect after 2 years.”
“The colors are stunning in person. You can tell it’s made with care.”
“We get compliments every time someone visits.”
How to Care for Your New Zealand Wool Rug
Simple upkeep that keeps your rug looking beautiful for years.
Regular Maintenance
Vacuum weekly with a brushless suction head to remove dirt without damaging the fibers.
Spot Cleaning
Blot spills immediately with a clean cloth. For tougher stains, use a mild detergent and water.
Deep Cleaning
Hire a professional rug cleaner for a thorough refresh. Always test cleaning products on a small area first.
Ready to Bring One Home?
Explore our handcrafted wool rugs — modern designs, custom colors, and heirloom quality made just for your space.
