New Arrivals: Modern Coastal Rugs by Jubi

Modern coastal interiors are more sculptural than styled. These new arrivals reflect that shift–no anchors, no rope, just soft geometry, hand-carved texture, and a palette drawn from sand, sage, stone, and sky. Each one is made from New Zealand wool and crafted to order, designed for rooms where form and material set the tone without relying on props or coastal clichés.

Breakline Blue Rug: Ocean-Inspired, Crafted by Hand

The Breakline Rug references tide breaks and wave lines through layered carving and tonal blue. It feels most at home in light-filled spaces where texture matters more than pattern. In coastal living rooms or under sculptural dining tables, this rug becomes the element that ties color and architecture together.

Zen Garden Rug: Layered Texture in Sage

In soft sage green, the Zen Garden Rug uses sculpted ridges to create rhythm and structure. The stepped pattern draws from meditative landscapes but stays rooted in modern design. It’s a natural fit for interiors with clean lines, pale woods, or a coastal palette that doesn’t lean too literal.

Fronda Rug: Coastal and Sculptural

The Fronda Rug echoes botanical forms but lands in a space between sculpture and function. Its asymmetrical leaf shape works in living rooms that lean minimal or in coastal spaces that avoid the usual sea-themed cues. It softens the edges of a room without overpowering it.

Undula Rug: Modern Movement in Tonal Blue

The Undula Rug brings layered curves into focus. The sculpted wool pile gives the surface dimension, while the shape itself stretches and compresses like a rising tide. This one works well in open floor plans or paired with rounded furniture. It doesn’t need to sit centered, it just needs space to move.

Scallop Rug: A Wave Form, Refined

With its repeating wave edge, the Scallop Rug introduces soft movement to any space. The shape adapts easily, whether placed in a corner, floated under a bed, or used to anchor a sitting area. Bold color options keep it playful, while the form stays clean and intentional. Available in corner, round, and oval formats.

Soft Cream Checkered Rug: Warm Neutrals in a Soft Grid

The Soft Cream Checkered Rug gives the classic grid a textural update. The tonal cream palette keeps it light and warm, while the hand-carved surface adds just enough variation to hold interest. It’s especially strong in spaces with soft curves and sandy tones.

Modern Gridline Rug: Geometry, Made Organic

The Modern Gridline Rug walks the line between precision and softness. The knotted texture creates a tonal pattern that looks clean from a distance and rich up close. It fits into coastal homes with clean lines and natural light, especially where wood, stone, and linen dominate the material palette.

Citron Rug: Sunlight for the Floor

The Citron Square Rug is compact but bold. Its saturated yellow-green tone makes it feel like a patch of late-afternoon light on the floor. Use it to add contrast in neutral rooms or to pull warmth into a cool-toned space. Available in rectangle, square, round, oval, and runner shapes.

Solid Color Round Rug: Quiet Foundation for Coastal Rooms

The Solid Color Round Rug offers balance without attention. In pink, cream, soft blue, or custom colors it works well in reading corners, under circular tables, or layered into rooms where minimalism is the point. It’s soft but not shapeless. Just enough presence to complete the room.

Custom Sizing for Every Space

Every rug in this collection is available in custom dimensions, shapes, and colors. Whether you need a 6x9 wool rug for a beach house entry or a 10x14 sculptural piece for a modern coastal living room, we’ll make it to order. All crafted in 100% New Zealand wool by skilled artisans.