Handmade Rugs
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Frequently Asked Questions
Can I customize the size or colors?
Yes. Every design is available in custom sizes and colorways through our online customizer, or contact our studio for exact dimensions and access to over 1,200 wool colors.
How long does shipping take?
Tufted rugs ship in 2 to 3 weeks. Knotted and woven rugs ship in 5 to 6 weeks. Every rug is handmade to order.
What is the return policy?
Rugs ordered in standard sizes and colorways as shown on our product pages are eligible for return within 14 days of delivery in original condition. Rugs ordered with any customization, including custom sizes, colors, or bespoke designs, are final sale since they're made to your specifications.
What are your rugs made of?
Premium New Zealand wool, handwoven by master artisans in Bhadohi, India. See our process and why New Zealand wool for the full story.
How do I care for my rug?
Vacuum regularly and blot spills immediately. Wool is naturally stain-resistant and low-maintenance. See our rug care guide for details.
Do you offer free shipping?
Yes. All rugs ship free worldwide with duties and tariffs included.
Every rug in this collection is genuinely handmade — knotted, tufted, or loomed by master artisans in Bhadohi, India, using premium New Zealand wool. Explore hand-knotted, hand-tufted, and hand-loomed designs across every style and size. Each design is available as shown or customized to your exact specifications.
Handmade Rugs: What It Means and Why It Matters
A genuinely handmade rug — hand-knotted, hand-tufted, or hand-loomed — is built from the ground up by a skilled artisan working at a loom or frame, making thousands of individual decisions in the course of constructing a single piece. The result has a presence and a material quality that reflect the attention given to it.
Every rug in the Jubi collection is made exactly that way. Our artisan partners in Bhadohi, India — a city with centuries of rug-making heritage — produce handmade wool area rugs using premium New Zealand wool and traditional techniques refined across generations. The Octagon Link Hand-Knotted Geometric Wool Rug is hand-knotted, knot by knot, on a vertical loom. The Rolling Tides Hand-Tufted Wool Rug is built row by row by a craftsperson using a handheld tufting tool. The Desert Matrix Hand-Knotted Wool Rug requires the kind of attention to pattern and tension that only a skilled hand can deliver.
Handmade Wool Rugs From India: The Bhadohi Tradition
Bhadohi, in the state of Uttar Pradesh, is one of the world's great centers of rug production. The region has been producing handmade rugs for export since the nineteenth century, and the craft infrastructure — the knowledge passed between master weavers, the specialized dyeing facilities, the tradition of working at scale without losing quality — is unlike anywhere else. Jubi's designs are conceived in our New York studio and realized by these artisans, a collaboration between contemporary design sensibility and deep technical mastery.
The Amber Vine Hand-Knotted Wool Rug and Inverse Stripe Hand-Tufted Wool Rug demonstrate what hand-knotting makes possible — an intricacy and precision that comes from the artisan's individual decisions across thousands of knots.
Choosing a Handmade Area Rug
The right handmade rug is one that fits the room it's going into — not just aesthetically but functionally. For high-traffic spaces, a hand-knotted or flat-woven construction holds up best over years of heavy use. For living rooms and bedrooms where comfort underfoot is a priority, a hand-tufted pile rug in a larger size creates a foundation that changes how the whole room feels. The Fronda Hand-Tufted Wool Rug and Interval Hand-Knotted Wool Rug represent both ends of that spectrum.
Browse contemporary handmade rugs for current design directions, earth tone rugs for our strongest palette, or geometric rugs for handwoven pattern at its most precise. If you have a specific size, shape, or colorway in mind, every Jubi rug is available through our bespoke design service — work directly with our studio to create a handmade rug built exactly to your specifications.