8x10 dark brown area rug in solid chocolate wool, hand-tufted and ideal for modern living or dining rooms
5x8 chocolate brown wool rug in modern living room, shown under armchair on light wood floors with neutral decor
Close-up of dark brown wool rug
Close-up of hand-tufted brown wool rug with soft pile and stitched edge backing, perfect as a plush area rug

Chocolate Brown Hand-Tufted Wool Rug

$268 - $6,258 /
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Chocolate Brown Round Hand-Tufted Wool Rug Chocolate Brown Hand-Tufted Wool Runner Rug Chocolate Brown Square Hand-Tufted Wool Rug

A deep chocolate brown wool surface gives this rug a grounded, saturated presence, with subtle natural variation visible across the pile. Hand-tufted at a consistent height, the rug feels plush underfoot while maintaining a clean, uniform finish. Its simple rectangular shape and rich color make this wool rug an easy anchor for living rooms, bedrooms, or any space that benefits from warmth and material depth without visual noise.

  • Pile Height: 0.75"
  • 100% New Zealand wool
  • Made to order, ready in 2-3 weeks
  • Hand-tufted by artisans in Bhadohi, India
  • Designed in Brooklyn
  • Custom sizes and 1,200+ wool colors available. Contact us to customize.
  • Construction: Hand-tufted
  • Composition: 100% New Zealand Wool
  • Pile Height: 0.75 inch / 19 mm
  • Dimensions: Choose from our standard sizes online, or contact us for a custom size. The design is proportionally scaled to your chosen dimensions.
  • Origin: Handmade in India

New Zealand wool is naturally stain-resistant and springs back underfoot — footprints and furniture marks lift rather than settling in. It also takes dye deeply, which is what gives the colors their depth. Some initial shedding is normal and settles within the first few weeks. Why New Zealand wool →

Care: Shedding is normal and will lessen over time. Vacuum regularly with the beater bar set to the highest setting. If loose ends appear, clip with scissors (do not pull). Rotate periodically for even wear. Blot spills with a clean, white cloth (do not rub). Professional cleaning only. See our rug care guide for more tips.

Shipping: Tufted rugs are handmade to order and typically take 2–3 weeks to produce and dispatch. Once shipped, delivery takes 3–5 business days via DHL Express. We offer complimentary worldwide shipping on all rugs.

Returns: Rugs may be returned within 15 days of delivery. A restocking fee may apply. Read our return policy for full details.

See the wool before we weave yours — this design's colors and pile in your home, in your light. Samples ship from our dedicated samples studio and are final sale.

Order the Sample →

Chocolate Brown Hand-Tufted Wool Rug

Chocolate Brown Hand-Tufted Wool Rug

8x10 dark brown area rug in solid chocolate wool, hand-tufted and ideal for modern living or dining rooms
5x8 chocolate brown wool rug in modern living room, shown under armchair on light wood floors with neutral decor
Close-up of dark brown wool rug
Close-up of hand-tufted brown wool rug with soft pile and stitched edge backing, perfect as a plush area rug
100% New Zealand woolNaturally stain-resistant, springs back underfoot
Hand-tufted in Bhadohi, IndiaMade to order in 2–3 weeks, any size or shape
Free worldwide shippingAll duties and tariffs included

The Craft

Made the Long Way

Your rug doesn’t exist yet. It starts when you order: master artisans spin the wool, dye it to your color, then tuft and carve it by hand.

SEE OUR PROCESS →

Frequently Asked Questions

Can I customize the size or colors?

Yes. Every design is available in custom sizes and a curated range of wool colorways through our online customizer, or contact our studio for exact dimensions and access to over 1,200 wool colors.

When will my rug ship?

Tufted rugs ship in 2 to 3 weeks. Every rug is handmade to order.

What is the return policy?

Rugs ordered in standard sizes and colorways as shown on our product pages are eligible for return within 15 days of delivery in original condition. Rugs ordered with any customization are final sale.

Are shipping and duties included?

Yes. All rugs ship free worldwide with all duties and tariffs included.

Will my rug look exactly like the photos?

Every rug is handmade, so slight variations in color and texture are natural. Screen settings can also affect how colors appear. Order a sample to see the color and feel the wool in your space.

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Decorating with a Brown Rug

A brown rug is one of the most forgiving foundations in a room, and a warm chocolate tone like this one does the quiet work of tying a palette together. Because it carries the warmth of wood and leather, it pairs naturally with cream, camel, rust, and deep green, and it keeps a space with a lot of contrast from feeling scattered. Set it under a dining table to define the zone without competing with the chairs, or float it in a living room as the steady ground beneath a brighter sofa and patterned cushions.

Hand-tufting is what gives this brown its depth. Working from the back of a stretched canvas, master artisans in Bhadohi set New Zealand wool through the foundation by hand, then shear the surface to an even 0.75 inch pile, which is what lets a single color hold soft tonal movement rather than reading as one flat block.

See more in our Brown Rugs collection. Every Jubi rug is made to order, so Chocolate Brown can be woven in the exact size your room needs.