Designed in-house. Handcrafted to order.
Premium New Zealand wool with sculpted texture—available in custom sizes, colors, and shapes.
- Original Jubi designs
- Artisan-made, one by one
- Resilient, easy-care construction
Frequently Asked Questions
Yes. Wool is naturally resilient and easy to clean. For busy rooms such as living rooms, entries, and dining areas, choose hand-knotted or low- to medium-pile tufted pieces from our coastal collection, and use a rug pad for grip and longer wear. See our Care Guide for more tips.
Most living rooms feel balanced with an 8x10 rug; larger seating zones often need a 9x12 rug. Under a queen bed use 8x10; under a king use 9x12. See the Rug Size Guide for layouts; our coastal area rugs can be customized to any size or shape.
Yes. You can preview a curated palette in our online customizer. We also offer 1,200+ wool colors and can match a paint or fabric reference or adjust the shape or scale to suit your space. If you don’t see what you’re looking for, contact us and we’ll help.
We photograph in natural light to show true color and texture. In your space, color can shift with lighting and nearby finishes. Each rug is handmade, so small variations are natural; the palette and proportions match the product photos.
Yes. Wool resists crushing and releases dirt easily, which makes our coastal wool rugs practical for families. Vacuum without a beater bar, blot spills with water, and use a rug pad for stability.
From the Journal
How to Style a Coastal Rug Without Going Full Nautical
Use sea-glass blues, carved texture, and natural wood for a coastal look without clichés.
Undula: Behind the Design
How layered curves evolved from quiet sketches into a calm, sculpted silhouette.
New Arrivals: Modern Coastal Rugs
See new coastal designs with carved stripes, round shapes, and sea-glass greens.
Coastal Rugs: Buying & Styling Guide
Coastal Rugs for Every Space
Our Coastal Rugs Collection brings the relaxed feel of the coast into your home, offering designs that work beautifully in modern coastal decor, beach house interiors, and nautical-inspired rooms. From blue coastal rugs with ocean-inspired hues to coastal area rugs in warm neutrals, each piece adds texture and movement that reflects life by the water. Whether you’re looking for a coastal rug for the living room, a beachy rug for the bedroom, or a coastal runner rug for a bright entryway, these designs offer versatility and style.
Sizes, Shapes, and Styles
Choose from popular sizes like coastal rugs 5x7, coastal rugs 8x10, and coastal rugs 9x12, as well as round coastal rugs and coastal runner rugs for hallways or kitchens. This collection includes coastal rugs for bedroom spaces, coastal rugs for living room layouts, and coastal kitchen rugs in lighter palettes for casual charm. For layouts and clearances, see the Rug Size Guide. For unique rooms, our custom rugs service offers made-to-order sizes and colors; you can also start in the Customizer.
Design Inspiration
These coastal style rugs are influenced by shoreline patterns and palettes, from the shifting blues of nautical rugs to the organic textures of tropical rugs and beach area rugs. Ocean rugs and beachy rugs bring a calm, marine influence, while cottage rugs and coastal style area rugs add casual comfort to coastal living room rugs or coastal bedroom rugs. You’ll also find options for coastal area rugs 8x10 and 9x12, ideal for anchoring large seating areas.