A lush green forest with rolling hills and a flock of sheep grazing in a meadow, representing sustainable sourcing and eco-friendly practices.

Sustainability at Jubi: Rugs Made for a Better Planet

At Jubi, we believe that creating beautiful rugs should go hand in hand with protecting the planet. From responsibly sourced wool to waste-free craftsmanship, every rug is designed with sustainability in mind.

Crafted for You, Kind to the Planet

At Jubi, every rug is made to order, exclusively for you. By embracing traditional handcrafted techniques and avoiding mass production, we eliminate waste and overstock. Each rug is a unique, original creation—tailored to your vision, designed with sustainability in mind, and crafted to last a lifetime.

Our Handcrafted Process →

Eco-Friendly Craftsmanship in Every Step

From the fibers we source to the techniques we use, Jubi’s processes are rooted in sustainability. Our rugs are made using natural materials, waste-free techniques, and time-honored methods to create lasting beauty while minimizing our impact on the planet.

Close-up of natural wool fibers, showcasing the softness and quality of sustainably sourced New Zealand wool

Sustainable Materials

We exclusively use renewable New Zealand wool, hand-dyed with eco-friendly techniques that reduce water waste.

Why NZ Wool →

A skilled artisan weaving a vibrant purple rug on a traditional loom, emphasizing handcrafted techniques and precision

Waste-Free Processes

Our handcrafted methods eliminate overproduction, ensuring no deadstock or excess materials are wasted.

Our Process →

Timeless Durability

By creating rugs designed to last for generations, we reduce environmental impact and foster a culture of sustainability.

Care Guide →

Rows of natural wool yarn hanging to dry, showcasing sustainable and eco-friendly rug materials

Designed for a Circular Future

At Jubi, we believe in sustainability that endures. Every rug is crafted to last for generations, reducing waste and fostering mindful consumption. Made from 100% natural New Zealand wool, our rugs can be recycled or repurposed, contributing to a circular, eco-friendly future.

The Lifecycle of Your Jubi Rug

Sustainable Sourcing

Our rugs begin with 100% renewable New Zealand wool, ethically sourced for its softness, durability, and eco-friendly qualities.

Skilled artisan weaving a custom rug by hand with premium materials

Eco-Friendly Craftsmanship

Each rug is handcrafted by artisans using techniques like tufting, weaving, and knotting, ensuring minimal waste and no overproduction

Two people relaxing on a white wool rug with colorful accents in a cozy living room, symbolizing comfort and long-lasting quality

Timeless Use

Jubi rugs are designed to last for generations, reducing environmental impact by eliminating the need for frequent replacements.

A stack of rolled-up rugs in vibrant colors, showcasing recyclability and the sustainable lifecycle of Jubi rugs

End-of-Life Circularity

Crafted from natural materials, our rugs can be repurposed, recycled, or biodegraded to support a circular economy.

What Our Customers Are Saying

Jubi rugs have transformed homes with their timeless beauty, sustainable materials, and unmatched quality. Here’s how our customers are embracing eco-friendly living with Jubi.

Explore Our Lookbook →
colorful area rug in a modern teal living room setting

"Finding a sustainable rug that looks this good was a challenge until I found Jubi. I love that it’s made with eco-friendly materials and supports mindful living."

— Mia R.

Pictured: Stitched & Striped Tufted Rug

Bright living space featuring a modern rug with bold orange floral patterns, complemented by a sleek white console and colorful decor, with a dog lounging in the sunlight.

"Our dog and toddler put this rug through the wringer, and it still looks brand new. It’s the perfect mix of durable and elegant!"

— Laura M.

Pictured: Blossom Square Tufted Rug

purple and brown wool rug in a modern bedroom

"I loved being able to customize my rug! Jubi worked with me to get the perfect colors and size. It feels like it was made just for my home."

— Alex B.

Pictured: Neapolitan Runner Rug

A modern living room featuring a Jubi rug, styled with minimalist furniture and warm, inviting decor

"The design is absolutely stunning—minimal yet bold. It perfectly complements my modern decor, and the custom sizing made it a perfect fit for my awkwardly shaped room."

— David K.

Pictured: Organic Fusion Tufted Rug in Brown

Frequently Asked Questions

Jubi rugs are crafted from 100% natural materials, like sustainably sourced New Zealand wool, using waste-free production techniques. Each rug is handmade to order, avoiding overproduction and excess inventory.

We prioritize sustainability at every step, from sourcing renewable wool to using energy-efficient processes and waste-free techniques. Our handcrafted rugs are designed to last for generations, reducing the need for frequent replacements.

Yes! Our rugs are made from non-toxic, natural materials and are free from harmful chemicals. They’re safe for all family members, including children and pets.

Jubi rugs are crafted to endure daily use and maintain their beauty for decades. With proper care, they can last a lifetime, making them a sustainable choice for your home.

Yes, our rugs are made from biodegradable wool, making them easy to recycle or repurpose at the end of their life. This aligns with our commitment to a circular, eco-friendly future.

Natural wool is a renewable resource with a low environmental footprint. It’s biodegradable, breathable, and requires minimal processing compared to synthetic materials, making it a highly sustainable choice.

Wool is naturally resistant to dust mites, mold, and bacteria, making our rugs a great choice for those with allergies or sensitivities.

We produce all rugs on a made-to-order basis, ensuring no excess inventory or deadstock. Additionally, any leftover materials are reused or recycled whenever possible.

Natural materials like wool are biodegradable, renewable, and free from harmful chemicals. They also provide superior durability, breathability, and comfort compared to synthetic options.

Our rugs are handcrafted by skilled artisans in ethical working environments. We value traditional craftsmanship and ensure fair treatment and compensation for our artisans.

To maintain the beauty and longevity of your rug, vacuum it regularly, spot clean spills promptly, and consider professional cleaning for deep stains. Avoid prolonged exposure to direct sunlight to prevent fading.

For more tips, visit our Rug Care Guide.

No, eco-friendly rugs like ours are as easy to maintain as any high-quality rug. With proper care, they can last for generations.

Jubi combines thoughtful design, expert craftsmanship, and a commitment to sustainability. Each rug is unique, ethically made, and designed to elevate your home while minimizing environmental impact.

Bring Sustainability Home with Jubi

Every Jubi rug is a step toward a greener future—crafted with care, designed to last, and made just for you. Explore our collections to find a rug that complements your style and values.

Shop Sustainable Rugs →

More to Explore

Online Rug Customizer

Design your rug in real time with over 1,200 colors →

Bespoke Rug Services

Turn your vision into a one-of-a-kind rug →

modern living room with a bespoke brown rug in a custom size

Jubi Lookbook

See our high quality rugs bring life, style, and comfort to various spaces →

Shop by Color

Explore our collection of original rugs organized by color →

vibrant pink ombre wool area rug in a contemporary bedroom

Shop by Interior Style

Explore our original rug designs, curated by interior design styles →

Why Eco-Friendly Rugs Are the Best Choice for Your Home

Choosing the best rugs for your home involves more than just selecting beautiful designs. With increasing awareness of environmental sustainability and indoor air quality, eco-friendly rugs are becoming a top choice for homeowners. Whether you're searching for handmade rugs, natural area rugs, or the softest rugs on the market, eco-conscious options like sustainable wool rugs offer the perfect combination of style, comfort, and responsibility.

The Advantages of Eco-Friendly Rugs

  1. Non-Toxic Materials for Healthier Homes
    Many conventional rugs contain synthetic materials and chemicals that emit harmful VOCs (volatile organic compounds). Non-toxic rugs, including low VOC carpet options, are crafted from natural materials like wool, ensuring a healthier indoor environment. For families, non-toxic nursery rugs and hypoallergenic rugs are especially important to reduce allergens and chemical exposure.
  2. Sustainable and Renewable Resources
    Eco-friendly rugs, such as natural wool rugs and green wool rugs, are made from renewable resources. Wool is biodegradable and sustainable, making it an ideal choice for those seeking organic rugs or sustainable carpets. By choosing a sustainable rug, you’re investing in a product that aligns with environmentally friendly values.
  3. Exceptional Quality and Durability
    The best quality rugs are not only beautiful but designed to last for years. Materials like soft wool rugs and fair trade rugs offer superior durability, resisting wear and tear while maintaining their comfort and appearance. If you're looking for a cozy rug or the softest rug material, wool provides unmatched texture and warmth.
  4. A Wide Range of Styles and Sizes
    From modern organic rugs to gold area rugs, eco-friendly options are available in diverse styles to suit any home. Whether you need a cool room rug, a soft woven rug, or a natural rug for your living space, eco-conscious rug brands offer endless possibilities. Popular designs include recycled rugs for sustainability and organic modern rugs for contemporary aesthetics.

Why Handmade Wool Rugs Stand Out

Handmade wool rugs are the gold standard for high-quality rugs. Each rug is crafted with care, reflecting the skill and artistry of dedicated artisans. Choosing handcrafted rugs ensures not only a unique design but also supports fair trade practices. Many top rug brands specialize in handmade options that combine sustainability with timeless beauty.

How to Choose the Best Area Rugs for Your Home

When selecting a rug, consider the following:

  • Material: Opt for natural wool rugs, which are hypoallergenic and eco-friendly.
  • Size: Whether you need an area rug for your living room or a non-toxic area rug for your bedroom, eco-friendly options come in all sizes.
  • Durability: Look for rugs crafted to withstand daily use, such as sustainable wool rugs or eco-friendly carpets.
  • Brand: Explore best rug brands that prioritize sustainability and quality.

The Future of Rugs: Sustainability at Its Core

The shift toward eco-friendly rugs represents a larger movement toward mindful consumption. Choosing a non-toxic rug, sustainable carpet, or recycled rug contributes to a healthier planet while enhancing the comfort and style of your home. Whether you're searching for a hypoallergenic area rug, a coolest rug, or a good quality rug, eco-conscious options lead the way in both innovation and impact.

At Jubi, we take pride in offering sustainable rugs made from natural materials and crafted with care. Explore our collection of handmade wool rugs and discover why eco-friendly is the best choice for your home.