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dark brown area rug hand-loomed wool
close-up texture of dark brown loomed area rug
close-up texture of dark brown hand-loomed area rug
edge detail of dark brown area rug in pure wool
dark chocolate brown wool area rug with bound edge
close-up texture of dark brown wool area rug with lines

Cocoa Haven Hand-Loomed Wool Rug

$358 - $9,108 /
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In Cocoa, Haven runs warm and deep, a rich brown neutral rug worked as a heathered melange so the field holds layered tonal movement instead of a single flat shade. The low, even pile catches light softly and gives the surface a worn, natural depth, grounding a relaxed room with the kind of warmth that invites you to linger. It is a saturated, earthy neutral that pairs as easily with cream and oak as it does with deeper, moodier rooms. Designed in New York and hand-loomed in Bhadohi, India, Haven is made from 100% New Zealand wool with a 0.5 inch pile that keeps the texture smooth and refined underfoot. The Cocoa colorway is made to order in any size, woven to the dimensions your room needs. Every piece is ready in 5 to 6 weeks and ships free worldwide, duties included.

Construction: Hand-knotted

Material: 100% New Zealand wool

Dimensions: Standard sizes available online, with fully custom sizes on request

Pile Height: 0.5"

Origin: Handmade in Bhadohi, India — a region renowned for fine carpet weaving

New Zealand wool is naturally stain-resistant and springs back underfoot — footprints and furniture marks lift rather than settling in. It also takes dye deeply, which is what gives the colors their depth. Some initial shedding is normal and settles within the first few weeks. Why New Zealand wool →

Care: Shedding is normal and will lessen with use. Vacuum regularly on a high-pile setting. Clip loose ends with scissors (do not pull). Rotate periodically for even wear. Blot spills immediately with a clean, white cloth (do not rub). Professional cleaning recommended.

See our rug care guide for more tips.

Shipping: Knotted rugs are handmade to order and typically ship within 5–6 weeks. Once dispatched, delivery takes 3–5 business days via DHL Express. We offer complimentary worldwide shipping on all rugs.

Returns: Rugs may be returned within 15 days of delivery with a 15% restocking fee. Custom rugs are final sale, except in cases of shipping damage. Read our return policy for full details.

See the wool before we weave yours — this design's colors and pile in your home, in your light. Samples ship from our dedicated samples studio and are final sale.

Order the Sample →

Cocoa Haven Hand-Loomed Wool Rug

Cocoa Haven Hand-Loomed Wool Rug

dark brown area rug hand-loomed wool
close-up texture of dark brown loomed area rug
close-up texture of dark brown hand-loomed area rug
edge detail of dark brown area rug in pure wool
dark chocolate brown wool area rug with bound edge
close-up texture of dark brown wool area rug with lines
100% New Zealand woolNaturally stain-resistant, springs back underfoot
Hand-loomed in Bhadohi, IndiaMade to order in 5–6 weeks, any size or shape
Free worldwide shippingAll duties and tariffs included

The Craft

Made the Long Way

Your rug doesn’t exist yet. It starts when you order: master artisans spin the wool, dye it to your color, then knot it by hand, row by row.

How our rugs are made →

Frequently Asked Questions

Can I customize the size or colors?

Yes. Every design is available in custom sizes and a curated range of wool colorways through our online customizer, or contact our studio for exact dimensions and access to over 1,200 wool colors.

When will my rug ship?

Knotted rugs ship in 5 to 6 weeks. Every rug is handmade to order.

What is the return policy?

Rugs ordered in standard sizes and colorways as shown on our product pages are eligible for return within 15 days of delivery in original condition. Rugs ordered with any customization are final sale.

Are shipping and duties included?

Yes. All rugs ship free worldwide with all duties and tariffs included.

Will my rug look exactly like the photos?

Every rug is handmade, so slight variations in color and texture are natural. Screen settings can also affect how colors appear. Order a sample to see the color and feel the wool in your space.

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What a Brown Neutral Rug Does in a Room

A deep brown like Cocoa is a neutral rug with more presence than beige, warm enough to anchor a room while still letting everything else breathe. Haven's heathered surface keeps that brown from feeling heavy: closely related tones drift across the field, so it reads as natural texture and depth rather than a solid block of color. That makes it forgiving underfoot and easy to layer, holding its own against cream, oak, leather, and greenery alike.

Hand-looming gives the color its richness. Woven on a loom by artisans in Bhadohi, the New Zealand wool sits at a low, even pile that stays smooth and lets the melange of browns, not a raised pattern, do the work. The understated finish wears well in rooms that see real use, and the depth of the tone helps it disguise the marks of daily life better than a paler floor covering would.

Explore more in our Neutral Rugs collection, with Runner Rugs and Square Rugs for other proportions. Every Jubi rug is made to order, so Cocoa Haven can be woven to the exact size your room calls for.