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Fronda Hand Tufted Wool Rug

  • Designed in-house
  • 100% New Zealand wool
  • Hand-tufted by skilled artisans
  • Fully customizable in size and color
$788 - $7,288 /
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Made to order. Complimentary worldwide shipping.
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Drawn from the natural world and sculpted for modern living, the Fronda Hand Tufted Wool Rug captures movement, warmth, and organic form in a bold, dimensional silhouette. Flowing ridges in layered terracotta and brown curve outward like the spine of a leaf or the undulations of a shell, striking a balance between softness and structure. Hand-tufted from luxurious New Zealand wool, Fronda’s scalloped oval shape brings a grounded, moody presence to coastal homes, desert retreats, and curated modern interiors. Subtle carved details deepen its tactile surface, offering a dynamic foundation that feels both artful and effortless—anchoring living rooms, softening bedrooms, or creating sculptural focal points in any space.

  • Pile Height: 0.75"
  • Production Time: 2-3 weeks (made to order)
  • Hand-tufted by skilled artisans using traditional techniques
  • Custom sizes and 1,200+ wool colors available. Contact us to customize.

SIZE GUIDE (inches)

  • 4′ – 48″ x 37″
  • 5′ – 60″ x 46″
  • 6′ – 72″ x 55″
  • 7′ – 84″ x 64″
  • 8′ – 96″ x 73″
  • 9′ – 108″ x 82″
  • 10′ – 120″ x 91″
  • 11′ – 132″ x 100″
  • 12′ – 144″ x 109″
  • 13′ – 156″ x 118″
  • 14′ – 168″ x 127″
  • 15′ – 180″ x 136″

Construction: Hand-tufted

Composition: 100% New Zealand Wool

Dimensions: Choose from our standard sizes online, or contact us for a custom size.

Pile Height: 0.75" (tufted rugs have a plush, cushioned feel underfoot)

Origin: Handmade in India

Care Instructions: Shedding is normal and will lessen over time. Vacuum regularly with the beater bar set to the highest setting. If loose ends appear, clip with scissors (do not pull). Rotate periodically for even wear. Blot spills with a clean, white cloth (do not rub). Professional cleaning only.

See our rug care guide for more tips.

Shipping: Tufted rugs are handmade to order and typically take 2–3 weeks to produce and dispatch. Once shipped, delivery takes 3–5 business days via DHL Express. We offer complimentary worldwide shipping on all rugs.

Returns: Rugs may be returned within 15 days of delivery. A restocking fee may apply. Read our return policy for full details.

Craft & Materials

Dense New Zealand wool, hand-tufted for rich texture and lasting softness. Available in custom sizes and 1,200+ colors.

  • Designed in-house
  • 100% New Zealand wool
  • Pile Height: 0.75"
  • Made by artisans in Bhadohi, India

About Tufted Rugs

Tufted rugs are made by guiding wool through a canvas base to form a dense, cushioned pile. This method allows both crisp geometry and curved forms, giving tufted rugs a wide design range.

Styled Spaces

View the Lookbook →
Red checkered chair in a colorful store interior with bookshelves and a patterned oval wool rug in custom colors.

Mosaic Oval Tufted Rug in custom colors

Photo: Claudia Casbarian
Modern bedroom with a large round brown floral leaf shaped rug, bed, and large windows.

Fronda Tufted Rug
burnt orange round wool rug in boho rustic living room

Burnt Orange Round Tufted Rug
Retro-style living room with wooden furniture and a green patterned rug.

Breakline Tufted Rug in custom sage green

Frequently Asked Questions

Our tufted rugs are handcrafted from premium New Zealand wool using traditional methods that create a dense, durable pile. Each piece is made to order in your choice of size, shape, and color, designed to bring bold form and lasting softness to your space.

We use sustainably sourced New Zealand wool, a renewable fiber known for its softness and resilience. Tufted rugs perform well in high-traffic areas like living rooms as well as low-traffic spaces such as bedrooms or offices.

We photograph rugs in natural light to show true color and texture, but tones may vary with your lighting or screen. Each rug is handmade, so small variations are normal and add to the character of your piece. The design is proportionally scaled to your chosen dimensions.

Yes. Every rug is fully customizable in size, color, and shape Visit our Custom Rugs page or contact us to create something entirely your own.

Vacuum regularly on low suction to protect the fibers. Blot spills immediately with a clean, damp cloth. For deep cleaning or tough stains, we recommend professional care. You can find more tips in our Rug Care Guide.

Tufted rugs are made to order and typically ship within 2–3 weeks. Delivery takes an additional 5–7 business days. You’ll receive updates throughout the process.

Yes. The price you see is the final price you pay. We cover all import costs, so you’ll never receive an additional bill for tariffs or duties.

Rugs may be returned within 15 days of delivery with a 15% restocking fee. Custom rugs are non-returnable. Orders can be canceled only before production begins. To cancel an order, please email hello@shop-jubi.com. Orders may only be canceled before production begins. For full details, see our Return Policy.

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The Fronda Hand Tufted Wool Rug brings a sculptural sense of movement and grounded warmth to modern interiors. Flowing ridges carved into plush New Zealand wool create a bold oval silhouette, layered in rich terracotta and deep brown. Inspired by natural forms like leaves and shells, Fronda offers a tactile, botanical presence that feels at home in coastal living rooms, desert retreats, eclectic bedrooms, and curated entryways. Whether styled as a 6x9 sculptural rug to anchor a seating area or as an 8x10 organic modern rug softening a large space, its distinctive curves and dimensional texture make it a standout statement. Fully customizable in size and color, Fronda transforms any room with its natural rhythm and refined, contemporary spirit.